Remove Payments Remove Point of Sale Remove Social Commerce
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers. Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re

Consumer 289
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Retail Lessons From China: Innovation, Resilience And Recovery

Retail TouchPoints

From payments to delivery, processes have been scrutinised to reduce the need to touch people, products and PIN pads. Retailers need to make the necessary adjustments to store operations, fulfilment processes, payments and more, to respect shoppers’ continued desire for contactless commerce.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

These breakthrough technologies have the potential to reshape both consumer and business transactions. Powerful platforms and tech capabilities are helping brands, mall developers and marketplace curators bring highly differentiated physical experiences into the online world. New platforms for engagement and revenue.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

Personalization also increases the relevance of ads on social platforms, which can spark unplanned purchases that create the same enjoyment as making an impulse buy in person. While a parent may not have laundry detergent on their weekly grocery shopping list, a sale may encourage stocking up on everyday items.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. TikTok also offers direct integrations and connectors with WooCommerce, Salesforce Commerce Cloud, BigCommerce, Magento and others. in November 2022.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. And the gains are enormous.

Checkout 278
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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

As a result, the physical store is evolving fast; consumers want more payment choices and no longer expect to stand in line to make their purchases. Delivering dazzling and vibrant in-store experiences is a strategic priority for retailers that want to meet and exceed the expectations of today’s on-demand consumers.