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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. Inside Retail: Let’s discuss Kathmandu’s global transformation.

Outdoor 130
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The North Face Five-Year Global Expansion Plan Includes 300 New Stores

Retail TouchPoints

The North Face has unveiled a five-year growth plan that will add up to 300 global retail and partner locations, with more than 70 new stores in North America. Stores also will beef up BOPIS and ship-from-store options to support omnichannel consumer journeys.

Planning 147
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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

If brands want to be top of mind when it’s time for consumers to bring their Pinterest boards to life, they need to be equipped with fresh insights into the sentiment, buying intent, shopping behavior and product preferences of their target buying groups. 134% more likely to anticipate making a garden or outdoor purchase.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.

Checkout 196
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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle. Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves.

Shipping 246
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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. eBay has expanded its refurbished goods offering, where shoppers can find discounted inventory from brands including Apple, Samsung and Dyson.

Returns 299