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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. Executives from Bayer, Linqia and NYCfitfam will provide an Influencer Marketing Reset , while Glam2Greatness, Cartograph, Hydrant and ProductWind leaders will reveal How to Use Influencers to Actually Drive Ecommerce Sales.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations. Nominees were assessed for their overall contributions to their businesses and their positive impact on the retail industry.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Previously, Minkow was a Senior Principal Advisor focusing on omnichannel retail, ecommerce and social commerce at global research and advisory company Gartner and was a business analyst in merchandising strategy at Target.

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Rather than creating one ad for many, now we create many ads for all.” Some people were experts, but we were all proficient.