Marketing Returns Social Commerce Store Operations 
Retail TouchPoints
OCTOBER 4, 2023
The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
Retail TouchPoints
JANUARY 21, 2022
.”; Growth opportunities , including guidance on selling luxury goods in China from Christina Fontana, Director of Strategic Partnerships at Alibaba Group , who stressed the importance of social commerce, particularly livestreaming.
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Retail TouchPoints
AUGUST 25, 2020
This applies not just to consumers but to workers returning to retail stores as well. Retailers should expect that even consumers who have embraced store reopenings early on will also continue the online behaviors they learned during lockdown. There is no ‘returning to normal’.
Inside Retail
JUNE 28, 2022
“As a global lifestyle retailer, approximately 70 to 80 percent of our product portfolio is similar across the world, while the remaining 20 to 30 percent are unique products that have been designed and chosen according to trends and consumer demands from different local markets,” Huang explained. The marketplace.
Retail TouchPoints
MARCH 1, 2024
For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, Natori achieved a Return on Ad Spend (ROAS) of 943% in Q3 2023.
Retail TouchPoints
NOVEMBER 11, 2021
On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. Join the discussion on Nov. 17 from 3 to 3:30 p.m. NFT, cryptocurrency and metaverse reality check.
Inside Retail
FEBRUARY 27, 2023
Social media marketing in particular has grown in terms of its reach and impact, with an estimated 75 per cent of internet users reporting that they use social media to research products prior to purchase, either online or in-store. The retailer’s website is merely the start of a customer’s shopping journey today.
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