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Why Australian home goods brand Hommey is taking off in the US retail market

Inside Retail

The CEO recollected that it started with a problem that I came across with home decor, which was finding a premium brand at an affordable price point that had a different approach to content and marketing, yet aligned to my values. Previously, it used an Australian shipping company, which led to delays.

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Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing

Retail TouchPoints

Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t. Heres how retail marketers should vet AI products so they can be implemented effectively into their campaigns: Start with a demo. Check references.

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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. In China alone, these ultra-short episodic series have become a cultural juggernaut.

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From prohibition to participation: Exploring the shifting cannabis retail market

Inside Retail

As the legalised cannabis industry continues to grow, despite starts and stops caused by shifting federal regulations per state, retailers need to stay up to date on the varying types of consumers interested in exploring this market and the types of products theyre searching for. billion by 2028.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

Dubai-based retailer and brand distributor GMG is ramping up its expansion in Southeast Asia and Hong Kong as demand for sports and lifestyle products soars. Meanwhile, Hong Kong remains a strategic retail hub with a high-spending customer base and access to premium retail spaces.

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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”