Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

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Retail TouchPoints

OCTOBER 4, 2022

Starboard Cruise Services , the LVMH Moët Hennessy Louis Vuitton luxury retail-at-sea company, has promoted Sherrie Day to the role of Global Head of Merchandising. In April 2022, Starboard joined LVMH Moët Hennessy Louis Vuitton and Celebrity Cruises to launch a luxury shopping experience aboard the Celebrity Beyond.

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Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

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Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Inside Retail

JUNE 14, 2023

RedMart by Lazada, Singapore’s first fully digital grocer, recently released the findings of its latest research into Singaporean grocery shopping and restocking habits. Among the highlights, it revealed that eight out of 10 Singaporeans still prefer shopping online for groceries, even in post-pandemic times. Others may follow.

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Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Emerging shopping platforms. Bite-sized content. Visualisation power on social media.

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Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Optimize your order confirmation message.

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Retail TouchPoints

JULY 21, 2021

Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.”

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Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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Retail TouchPoints

JULY 7, 2021

Belk has promoted President and Chief Merchandising Officer Nir Patel to CEO as the company also makes two other executive changes. Patel added the President title in 2020 as he assumed additional responsibilities for marketing and ecommerce. Current COO Don Hendricks will be promoted to President.

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Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

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Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

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Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. While there has been much discussion of the shift to online shopping, in reality the figures prior to 2020 remained relatively low as a percentage of overall retail spending.

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Retail TouchPoints

MAY 19, 2021

retail sales surged 9.8% , thanks to a third stimulus check and the gradual relaunch of in-store shopping. But don’t expect consumers to abandon the digital shopping experiences they relied on during the pandemic. 4 Solutions for Digitizing the In-Store Shopping Experience. In March 2021, U.S.

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Retail TouchPoints

DECEMBER 5, 2023

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.

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Retail TouchPoints

NOVEMBER 23, 2022

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the stops. In partnership with FrontRunner Technologies, TalkShopLive is bringing a “live commerce window shopping experience” to NYC. Beginning Nov.

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Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. A number of those advertisers also are signed on to participate in the Gateway Shop beta, including Unilever.

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Inside Retail

APRIL 10, 2024

A recent report by Euromonitor International shed light on the normalisation of secondhand shopping and the revival of repair culture, finding that the trend is particularly pronounced in the Asia-Pacific region, where consumers exhibit a strong inclination towards repairing and recycling goods.

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Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Typically, conversational consumers use voice-activated texts and make inquiries on mobile devices, as well as shop and seek product recommendations with smart tools. The app recommends a new product.

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Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Mass Relators

MARCH 31, 2024

Dollar General has promoted 18 executives to new roles at the company. Leslie Allen Leslie Allen has been promoted to senior vice president, human resources. Christine Connolly Christine Connolly has been promoted to senior vice president, corporate secretary and assistant general counsel, securities and governance.

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Retail TouchPoints

APRIL 6, 2022

Shopping center owners and operators have faced rapid shifts in the retail landscape over the last few years due, in part, to an increase in online shopping and the buy online, pick up in-store response to the COVID-19 pandemic. Leveraging Data for Stronger Lease Negotiations. Making Events More Effective.

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Retail TouchPoints

NOVEMBER 23, 2021

And as on many other online platforms, where there’s livestreaming there’s live shopping. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event. ecommerce by 2024. .

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Retail TouchPoints

NOVEMBER 10, 2022

Personalized shopping tool Checkmate is designed to help shoppers discover brands, apply discounts and manage their orders post-purchase. The solution aims to automatically help consumers keep track of their orders and generate discounts without increasing spam emails, track all orders and manage all your gift cards in one central location.

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Tokinomo

NOVEMBER 22, 2022

Purpose Marketing. Well, this might be true considering the latest purpose-driven marketing campaign Mentos implemented. To promote their latest paperboard gum bottles which are 90% recyclable, resorted to training raccoons to recycle since only 32% of Americans recycle. Campaign scoop. What if a raccoon recycled more than you?

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Retail TouchPoints

JULY 25, 2022

On July 23, Klarna Oasis hosted a sustainability-focused fireside chat with speakers discussing the importance of regenerative agriculture to promote a greener fashion industry.

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Retail TouchPoints

MARCH 3, 2022

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow shoppers to add a brand’s products directly to a retailer’s online cart.

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Retail TouchPoints

APRIL 26, 2023

The latest discount shopping app out of China, Temu — which has been giving competitors Shein and Wish a run for their money in the U.S. — Following a splashy Super Bo w l campaign , Temu recently overtook Shein as the most popular shopping app in the U.S. has expanded into Europe, Reuters reports. Canada, Australia and New Zealand.

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Retail TouchPoints

MAY 30, 2023

In 2022, a National Retail Federation/Prosper Insights and Analytics survey indicated that 56% of consumers had started their BTS shopping by early July, with 81% planning to shop sales the week of July 11. Want to Expand Back-to-School Shopping Baskets? Promoting early and often is a major theme for BTS,” said Ellin.

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Inside Retail

MARCH 3, 2024

The brand was the first to actively promote hybrid outsoles; shoes that do not use regular cleats or soft spikes but rather E-dts, or Ecco dynamic traction system. A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations.

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Retail TouchPoints

APRIL 25, 2022

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

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