Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. So how should retailers use zero-party data? Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing. Here are some best practices for making the most of it: Think about who you want to reach.

Kiosk 239

Kiosk Outdoor Checkout Marketing 239

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. He said the market will punish brands that get any of this wrong. “[One

Promotions 130

Promotions Fashion Apparel Marketing 130

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Promotions 98

Promotions Marketing Shopping Planning 98

Shopper Intelligence

MAY 26, 2022

Shopper Marketing – think of it as a diversion. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations.

Marketing 52

Marketing Supermarket Returns Planning 52

Retail TouchPoints

NOVEMBER 22, 2022

In the spirit of giving, and to fine-tune some of its brand messaging, Lowe’s is partnering with Wyndham Hotels & Resorts to create a home away from home with their Holiday Home Layover experience, specifically for travelers whose holiday travel plans have been disrupted.

Shopping 255

Shopping Consumer Planning Marketing 255

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.

Shipping 130

Shipping Fast Fashion Fashion Consumer 130

Retail TouchPoints

DECEMBER 6, 2022

A number of events are already planned at the store this month, including: Wellbeing Wednesday — Holiday Mindset Workshop , Dec. Athleta’s mission to promote positivity is supported through messaging painted on the walls such as, “Wellbeing is found one step at a time,” and an illuminated “Power of She” sign. 12, 2022; and.

Checkout 273

Checkout Location Promotions Planning 273

Retail Next

OCTOBER 15, 2019

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Rangeme

JULY 12, 2021

market as a way to expand as the e-commerce boom smashes international barriers and fuels retail growth. retailers who seek spectacular products for their physical and digital shelves. market for lucrative new sales opportunities. Market size. retail market is significantly bigger. Retail Economics.

Marketing 52

Marketing Beauty and Health Consumer Shopping 52

Retail TouchPoints

FEBRUARY 9, 2024

This can also help retailers gauge the success of different promotions, helping them refine their marketing strategies and improve engagement with customers. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis’ presence in the Americas retail market.

Loss Prevention 227

Loss Prevention Jewelry Customer Experience Management 227

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? While we may be some way off robots manning the tills, there are certainly elements of AI beginning to creep into retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail Next

MARCH 10, 2020

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Email Marketing. SEO (Organic Search).

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retalon

APRIL 25, 2017

Getting your product pricing right is absolutely critical to customer cross-channel experience, but the promise of unified price, promotion and markdown optimization is hard to achieve. In this report: Market Definition. Market Description. Market Direction. Market Analysis. Market Introduction.

Markdowns 32

Markdowns Promotions Inventory Management Planning 32

Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights. L Brands announces woman-majority board for standalone Victoria’s Secret.

Department Stores 147

Department Stores Management Apparel Accounting 147

Mass Relators

APRIL 24, 2023

Walmart plans to give away as many as 20,000 free one-year Walmart+ memberships to new moms as part of its new “Mother of All Savings Memberships” campaign. The campaign promotes a Walmart+ membership as the ultimate mom hack. The post Walmart+ campaign woos new moms appeared first on MMR: Mass Market Retailers.

Shipping 52

Shipping Promotions Retail Marketing Returns 52

Markerketing Experts

MAY 9, 2019

Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Data shows that up to 80 percent of the promoted volume is bought by only 20 percent of a category’s shoppers, the dreaded “deal buyer.”. appeared first on Shopper Marketing Experts.

Promotions 52

Promotions Marketing Spend Retail Marketing Marketing 52

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts.

Customer Retention 84

Customer Retention Management Promotions Clienteling 84

365 Retail

MAY 25, 2022

Wunderkind, the leading performance marketing engine that powers personalisation at scale for online brands and retailers, has scaled its operations in Europe with the opening of its Dutch HQ in Amsterdam. The post Wunderkind scales in Europe as it launches Dutch HQ appeared first on 365 RETAIL | Retail Technology News.

Advertising 120

Advertising Marketing Management Retail Marketing 120

Retail Bound

FEBRUARY 20, 2024

Launching a new product in retail can be an exciting but nerve-wracking experience. You have put in countless hours of hard work and dedication to create something unique and valuable, and now it’s time to introduce it to the market. One crucial aspect that can make or break your product launch is pricing.

Target Market 52

Target Market Accounting Wholesale Marketing 52

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

Retail Marketing 130

Retail Marketing Marketing Returns Consumer 130

Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Early Birds Get the Products.

Marketing 281

Marketing Promotions Consumer Customer Experience 281

365 Retail

DECEMBER 21, 2022

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. Operating in a highly saturated market, retail owners are having to explore unique ways to draw in customers, with AV displays being a core way to elevate spaces and capitalise on a customer’s initial interest.

Promotions 76

Promotions Outdoor Fulfillment Advertising 76

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Adoption of the omnichannel distribution system and cross-channel marketing.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Retail Smart Guys

OCTOBER 18, 2022

A tremendous unconstant shift is happening in the retail market, resulting in the formation of smart retail. To understand this evolving marketing landscape, here’s how SMART retailing caused development and impacts in the industry. With this, retailers can focus on more critical tasks like customer care.

Payment Services 52

Payment Services Inventory Management Point of Sale Promotions 52

365 Retail

MAY 6, 2022

Processes that have been historically carried out through a labour-intensive mix of phone calls, emails and spreadsheets are hampering retailers’ ability to pivot business models, category items and promotions as required. Analysis of consumer data is key to getting retail right. A new dawn: Investing for the future.

Supply Chain Management 59

Supply Chain Management Promotions Point of Sale Management 59

Shopper Intelligence

APRIL 30, 2021

Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Markerketing Experts

MAY 30, 2019

Then it takes entire teams months to build marketing plans, packaging and creative designs, and media budgets. After configuring, executing and evaluating promotions, introducing the new product absorbs the greatest amount of marketing and sales management time.

Promotions 52

Promotions Marketing Retail Marketing Planning 52

CJ Retail Solutions

APRIL 28, 2022

By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. . Retailers and fast-moving consumer goods (FMCG) brands spend huge amounts of time and money designing, planning, executing and evaluating in-store activity.

Promotions 52

Promotions Advertising Management Planning 52

Inside Retail

AUGUST 21, 2022

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. Do you have plans for Web 3.0, and if so, how will you make your retail experience relevant? Federer opts for former GP motorcycling world champ Valentino Rossi (who returns the favour).

Consumer 130

Consumer Fashion Outdoor Beauty and Health 130

Shopper Intelligence

DECEMBER 29, 2020

Shoppers heavily rely on promotions. We see a heavy reliance on promotions and shoppers certainly notice it! 30% of shoppers claim to buy on promotions in the Oral Care, Personal Care and Toiletries department. However, in Oral Care specifically, only net 7% of shoppers feel that promotions attract them to the store.

Promotions 52

Promotions Management Shopping Planning 52

Markerketing Experts

OCTOBER 23, 2019

As shopper marketers, we need to talk our shopper’s language – literally and figuratively. Shopper communication is part of the Shopper Marketing Mix, along with offer and availability. Shopper communication is part of the Shopper Marketing Mix, along with offer and availability. Let’s create some context quickly.

Marketing 52

Marketing Retail Marketing Promotions Shopping 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Adventures

JULY 1, 2020

Even when things were “normal”, customers shopped in strange patterns, and their choices tend not to be divided equally among retailers. Continue to Plan Events & Promotions: You have competition coming at you from all sides, all vying for the customers’ attention. Trust us, having a game plan makes it easier.

Markdowns 83

Markdowns Returns Planning Promotions 83

Shopper Intelligence

NOVEMBER 23, 2020

Not only that, you need to know all of the triggers that grow a product or a market, understanding the consumption occasion and consumer of your category. These are the pillars of knowledge of someone who is both Sales and Marketing. What does it take to be a Category Manager?

Management 98

Management Grocer Marketing Planning 98