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How HomePro aims to grow in Thailand’s fragmented DIY market 

Inside Retail

Thailand’s HomePro is strengthening its market leadership in the country’s DIY/home improvement industry in the first half of 2023. According to Statista Market Insights, the DIY and Hardware market was worth US$14.21 According to Statista Market Insights, the DIY and Hardware market was worth US$14.21

Marketing 130
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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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5 Ways Retailers Can Use Video Marketing

Retail Next

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.

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Retail appointments of the week

Inside Retail

Erica’s strong retail experience and track record of delivering profitable growth in a variety of retail markets, alongside her proven leadership skills, makes her the ideal candidate to lead the business through its next phase of growth.” Prior to that, he was the group MD for the company.

Outdoor 130
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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

While these consumer behaviours are wide and varied, we can expect marked growth in rental, re-commerce and subscription retail markets and a decrease in people buying ‘brand new’ products. One immersive experience that is increasingly being adopted by retailers is virtual try-on technology to better serve customers and reduce returns.

Consumer 130
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Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Email Marketing. SEO (Organic Search).

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. We’re experts in the outdoors,” Barrett continued. “As Platform for advice.

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