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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. That is significantly higher than what companies typically spend on sales and marketing. Then there’s the cost of acquiring customers.

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Retail Statistics You Should Know

Small Biz Trends

My friend, the future of retail is bright and you can rest assured that the retail apocalypse is not going to happen anytime soon. We have compiled all the critical shopping statistics here to help you keep up with the latest retail trends. 67% of customers admit that they bought something else while returning a product.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. Wayfair’s customers who shop infrequently put pressure on marketing spend. As a digital retailer that’s a conundrum you have to solve. You need a way to make the model work.”