Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

Consumer 98

Consumer Returns Advertising Marketing 98

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). The retail workforce mainly includes cashiers, retail salespersons, or first-line supervisors of retail salespersons.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. You need a way to make the model work.”

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98