Indigo 9 Digital

JANUARY 17, 2023

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Small Biz Trends

JULY 8, 2021

My friend, the future of retail is bright and you can rest assured that the retail apocalypse is not going to happen anytime soon. We have compiled all the critical shopping statistics here to help you keep up with the latest retail trends. Let’s explore: Shopper Demographics. image: FIRST INSIGHT.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Indigo 9 Digital

NOVEMBER 16, 2023

That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue. At one point Casper was valued at $1.1

Consumer 98

Consumer Returns Advertising Marketing 98

Rangeme

SEPTEMBER 6, 2022

Also, consider whether simplifying your marketing strategy by streamlining your SKUs could free up your team to focus on promoting only your bestsellers and unique products. Invest more in marketing. When recessions hit, too many companies make the knee-jerk reaction of cutting their marketing spend. 7 Price, Seth.

Marketing 52

Marketing Advertising Consumer Promotions 52

Indigo 9 Digital

NOVEMBER 15, 2022

More marketing spend. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. “We added menu items … that were more difficult and not necessarily intuitive and typical for us to serve.” Do you like this content? Greater international growth.

Advertising 52

Advertising Marketing Spend Retail Trends Planning 52

Indigo 9 Digital

FEBRUARY 13, 2023

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. Wayfair’s customers who shop infrequently put pressure on marketing spend. You need a way to make the model work.” Do you like this content?

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98