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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. All of that, including managing returns, is done for them.

Marketing 356
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Proven Secrets for Achieving Excellence as a Store Manager

V Count

Here are some actionable insights and expert direction to help you excel in becoming a successful store manager and improve. Whether you have recently become a leader or have been a decision-maker for a long while, you need to adapt to the dynamic retail space if you want to improve your skills and become a better store manager.

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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

During Mark Tucker’s tenure as managing director of L’Oréal Australia from 2002 to 2010, annual revenue grew from $12 million to more than $400 million. 8 Seeds is now working with British e-commerce operator The Hut Group (THG) to launch a DTC online shopping site. Global rollout. The same goes for wholesale partnerships.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. During this time the business expanded into Melbourne and other markets. In those days no one else was holding such events.

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How to Build a Better Retail Assortment Strategy

Wiser

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

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Shopify brings social commerce to Pinterest Australia

Inside Retail

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

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The Benefits of Connecting Online and Offline Shopping Data

Shopper Motion

In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry. With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. The Importance of Connecting Online and Offline Shopping Data. . .