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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” and managed by the U.S. Digital Service (USDS). reads the company announcement. user data is stored in the U.S.

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FedEx Enters Partnership to Expand Ecommerce Platform

Retail TouchPoints

FedEx and Adobe have entered a multi-year collaboration that will begin with the integration of Adobe Commerce with ShopRunner, an ecommerce platform and subsidiary of FedEx Services. The partnership was forged to help retailers better manage their shipping and logistics and allow them to offer an improved last-mile delivery experience.

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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

On average, it costs $33, or 66%, of the price of a $50 item for retailers to process a return, up from 59% last year, Optoro estimates. . Worst of all, for all the added costs retailers take on to fulfill returns, shoppers still are unhappy after going through a hassle-filled reverse logistics process. during the returns process.

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4 Keys to an Impactful Global Growth Strategy

Retail TouchPoints

If you want to slowly test a new market and aren’t quite ready to invest in customer service operations and last mile logistics, consider the value of partnering with adjacent retailers and marketplaces, which are primed for launching new brands. “When reaching out, use the right channels to foster a positive customer experience.

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Nine Tips to Create Recurring Revenue with Subscriptions

Retail TouchPoints

So how can merchants get a piece of the pie? It requires close attention to the entire journey, from growing awareness of the subscription offering to managing recurring orders. But by employing nine key strategies, merchants of all sizes can run successful subscription programs. Offer Superior Subscription Management.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

All of these retailers succeed by building hype around the launch, priming their loyal customers to place their order as soon as the product or service is released. Below, we examine reseller tactics and their potential damage to merchants. The merchant-consumer relationship is built on trust. Bots are available to rent.