Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs
Retail TouchPoints
DECEMBER 13, 2023
A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.
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