Small Biz Trends

JUNE 23, 2025

Consider workshops, tastings, or festive markets that resonate with your target market. Promote these events through local advertising channels and social media marketing. Invest in Location-Based Ads Implement geotargeting strategies for your online ads. Create Local Promotions Develop tailored holiday promotions.

Marketing 84

Marketing Promotions Target Market Advertising 84

Retail TouchPoints

AUGUST 15, 2024

Boll & Branch also can now better understand demand by location so it can improve product availability and create more targeted marketing campaigns.

Management 263

Management Target Market Finance Fulfillment 263

Small Biz Trends

JUNE 14, 2025

Overview of Surefire Local Marketing Platform Surefire Local Marketing Platform streamlines local marketing efforts for small businesses. It simplifies managing your online presence, optimizing local SEO, and effectively engaging with your target market.

Marketing 92

Marketing Target Market Advertising Promotions 92

Retail TouchPoints

OCTOBER 13, 2021

Signet Jewelers has entered into an agreement to acquire Diamonds Direct USA , an off-mall jeweler with 22 locations, in a $490 million all-cash transaction. Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct.

Jewelry 264

Jewelry Target Market Planning Shopping 264

Inside Retail

NOVEMBER 17, 2024

“As a company we understand target markets and how to reach them and we have operational capabilities to make that happen,” Lee said. The restaurant sites will be different to our burger or noodle brand locations,” Lee said. Two friends, Sam Carson and Ben Day, launched Acai Brothers in 2014 – Day has since left the business.

Target Market 130

Target Market Marketing Management Location 130

Small Biz Trends

JUNE 27, 2025

Consider integrating local promotions and loyalty programs to retain your target market. Investing in local advertising, whether it’s flyers, brochures, or location-based ads, can further elevate your business’s visibility. Understanding the advantages and disadvantages can help you make informed decisions.

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Retail TouchPoints

AUGUST 2, 2024

The retailer filed for Chapter 11 bankruptcy in June and was unable to secure the necessary financing to keep its 21 brick-and-mortar locations open; all will be closed. Others have been forced to significantly reduce their number of locations or restructure to stay afloat. The official date of closure was July 14, 2024.

Fast Fashion 278

Fast Fashion Shopping Fashion Target Market 278

Inside Retail

SEPTEMBER 3, 2023

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. Plus, having its own physical locations will help the brand expand into some new territory, such as an upcoming refillable body-care line. Innovation is a big part of our range.

Planning 246

Planning Beauty and Health Target Market Location 246

Retail Gazette

APRIL 3, 2025

“This performance rewards the hard work of the management and wider team, the elevation and warm reception of the Boux Avenue product range and a targeted marketing strategy. “Fruitful partnerships, with the likes of Legami, also add reasons for a younger demographic to shop, in store and online, with Ryman.

Returns 64

Returns Target Market Location Shopping 64

Retail TouchPoints

OCTOBER 13, 2022

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market. ThirdLove’s Venice, Calif.

Wholesale 299

Wholesale Consumer Clienteling Location 299

Small Biz Trends

JUNE 6, 2025

Types of Friendly Events That Attract Customers Community Workshops Host workshops that provide value to your target market. Offer skills and knowledge related to your industry, enhancing your local marketing strategy while positioning yourself as an authority. Share vibrant visuals and engaging content to entice attendance.

Target Market 64

Target Market Customer Retention Promotions Marketing 64

Small Biz Trends

JUNE 23, 2025

With her mother’s support, Bree initially sold her baked goods online before setting up a physical location. This focus on quality sets her apart in a competitive market. Marketing Strategies for Kidpreneurs Kidpreneurs can employ various marketing strategies to promote their sweet treats effectively.

Finance 106

Finance Promotions Marketing Target Market 106

Inside Retail

JANUARY 18, 2024

We require reasonably large locations on busy main roads, which limits our options for these spaces, and we’re competing with quite large retailers, like pharmacies and other larger retailers. We have so much demand for Sydney, but we’ve got to get the location right. OM: There are a few factors.

Fashion 244

Fashion Target Market Shopping Location 244

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. Price Optimization is for all Retailers.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Retail TouchPoints

MARCH 16, 2023

Therefore, if your team is hoping to succeed in today’s multicultural environment, cultural competence is a strategic must-have, no matter your location. Taobao’s convenient peer-to-peer instant messaging support gave it a competitive edge because the company’s customer experience was better suited to the target market.

Consumer 290

Consumer Target Market Marketing Accounting 290

Retail TouchPoints

OCTOBER 20, 2021

No matter how brands fared during COVID, one thing is now certain: retailers can no longer rely on physical locations alone as a way to drive store traffic and sales. Instead, it’s the combination of physical location and consumer experience. But re-establishing a physical footprint doesn’t alone ensure success.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Inside Retail

MAY 16, 2022

“We will be using the opening of the first concept store to optimise the customer experience and embed it in future drive-thru locations. We’ve already ear-marked a number of locations for development.” . The new concept will extend the brand’s expansion opportunities beyond strip and shopping centre locations.

Target Market 130

Target Market Location Customer Experience Shopping 130

Inside Retail

OCTOBER 9, 2024

The beauty disruptor launched in British retailer Boots in December last year, making its debut at the pharmacy chain’s beauty-only Battersea Power Station location and online before rolling out nationally to over 200 Boots stores in January. Social frenzy Bubble has amassed over 2.7 Meet Bubble Shai Eisenman founded Bubble Skincare in 2020.

Marketing 130

Marketing Target Market Location Consumer 130

Inside Retail

FEBRUARY 29, 2024

Urban Rampage sells clothing, household goods and essentials at 10 locations in regional and remote locations across Western Australia, the Northern Territory and Queensland. The stores are operated by Coral Coast Distributors (CCD).

Payment Services 130

Payment Services Target Market Consumer Location 130

Inside Retail

SEPTEMBER 1, 2021

Further store openings will be available as franchises and the goal over the next 12 months is to open another six new quick service restaurant locations across Sydney with suburbs such as Epping, Chatswood and Strathfield target markets.

Planning 130

Planning Target Market Marketing Location 130

Retail Minded

MAY 8, 2024

Choosing the right location for your company is essential since it will have a direct impact on your business success. The right location will boost your visibility, improve accessibility, and connect you with your target audience. If your business is very far from your target audience, they may not want to visit your space.

Location 52

Location Clienteling Sporting Goods Operating Expenses 52

Inside Retail

APRIL 8, 2024

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Marketing Planning 130

Inside Retail

JUNE 2, 2025

In Singapore, where Chagee currently operates 10 locations, the brand generated an average monthly GMV (gross merchandise value) of RMB1.8 In Jakarta, Chagees newest Indonesian location sold more than 10,000 cups in its first three days after launch in April and attracted more than 5000 registered users in a week.

Boutique 130

Boutique Target Market Location Marketing 130

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

365 Retail

MAY 2, 2025

All these changes mean that customer experiences in these locations are becoming more convenient and tailored to personal preferences. The touch screen kiosks allow customers to locate stores and sales, and events information with ease. IoT technology provides both improved gaming experiences and operational efficiency improvements.

Kiosk 52

Kiosk Target Market Promotions Fulfillment 52

Inside Retail

NOVEMBER 8, 2023

This kind of theming either limits the target market or sharpens it, depending on your view, but either way the concept appeals primarily to young females. Its ambition is to open 20 stores in high-potential locations this year, and so far is only just over halfway to its target.

Home Furnishings 130

Home Furnishings Visual Merchandising Net Profit Target Market 130

Small Biz Trends

JUNE 18, 2025

Focus on market research, licensing, and the right equipment to set a strong foundation. Market Research Conducting market research is vital for understanding the candle industry and identifying your target market. The global candle market’s projected growth to $13.3

Promotions 103

Promotions Consumer Marketing Beauty and Health 103

Small Biz Trends

JUNE 8, 2025

Choose the Right Location: Prioritize accessibility and visibility when selecting a location to maximize foot traffic and ensure profitability. Key Components of a Business Plan Executive Summary: Include your shop’s name, concept, location, and unique aspects. Market Analysis: Conduct thorough market research.

Payment Services 70

Payment Services Shopping Promotions Marketing 70

Small Biz Trends

JUNE 26, 2025

This tool connects you with qualified professionals in your target market, making the service-hunting experience seamless and hassle-free. When you request a service, the platform analyzes several factors, including location and service type, to deliver instant quotes from local businesses. What Are Thumbtack Instant Results?

Customer Retention 62

Customer Retention Target Market Advertising Promotions 62

Small Biz Trends

JUNE 13, 2025

By optimizing your Google My Business profile, you can improve visibility in local search results and increase engagement with your target market. Social media marketing plays a vital role in local SEO as well. By optimizing your online presence, you enhance visibility and attract your target market.

Customer Retention 98

Customer Retention Target Market Promotions Advertising 98

Inside Retail

OCTOBER 24, 2023

Furthermore, Malaysia’s favourable business environment, stable political climate, and supportive government policies contribute to its appeal as a strategic location for international brands seeking to establish a strong presence in the APAC region,” he added.

Fashion 130

Fashion Target Market Consumer Marketing 130

Small Biz Trends

APRIL 19, 2022

Marketing Customer Analytics, Segmentation, and Targeting. Marketing Customer Analytics, Segmentation, and Targeting teaches you market analysis based on location data and customer data with powerful tools that are readily available. Double your business: Marketing Blueprint/Pricing Strategy.

Marketing 113

Marketing Customer Retention Advertising Target Market 113

Small Biz Trends

JUNE 17, 2025

Enhanced Communication: Tech tools facilitate better internal and external communication, leading to improved collaboration among teams and stronger customer relationships through timely responses and targeted marketing efforts. You can track leads, manage sales pipelines, and improve customer support.

Payment Services 70

Payment Services Management Target Market Marketing 70

Small Biz Trends

MAY 26, 2022

That way, you can tweak a proven money-making small business model into a setup that best fits your location and desired business size. The global car rental market is booming. Determine Your Target Market. Before you start your new business, brainstorm on what you believe will be your target market.

Target Market 98

Target Market Accounting Location Planning 98

Retail Bound

MARCH 18, 2025

If customers are frequently asking for a store location or wanting to see products in person, it might be time to consider setting up shop. Market analysis is one of them. Understanding your target market and the competitive landscape can help you identify opportunities and potential challenges in the physical retail space.

Customer Experience 52

Customer Experience Location Planning Shopping 52

Wiser

FEBRUARY 22, 2021

It’s difficult to identify which will be the most effective in terms of purchase intent among the brand’s target market. Brands with a vast target market should invest in these certifications if they have not done so already. However, tensions often arise in the stage of certification and label selection.

Target Market 131

Target Market Consumer Marketing Accounting 131