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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

The retailer, working with Mood Media , has created an experiential retail location equipped with a large-scale LED visual wall displaying curated content, carefully chosen music and even a custom fragrance, White Pepperwood, carrying the scent of the outdoors through the air.

Outdoor 278
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Several retailers already are leading the way. Apple is a great example of a store that does this well.

Consumer 277
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Marketing 265
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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Quality images allow retailers restricted on space to showcase their entire inventory through digital channels, which may not be possible in physical stores.

Returns 163
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Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

Speaking of marketing, consider how grocers commonly go to market today CPG brands provide bill backs and off-invoice allowances to individual grocers who then pass those savings along to customers via coupons and other promotions. Unfortunately, those same retailers are struggling today. This is no longer true.

Grocer 173
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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

Promotions like discounts can encourage conversions and enhance customer loyalty. Focusing on optimal customer experience fosters customer loyalty, promotes higher retention rates, and enhances your business’s competitive edge in the retail market. Each phase shapes consumer perception and can impact your retail success.

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Innovative Shop Business Ideas to Boost Your Retail Success

Small Biz Trends

Market Research is Essential: Thoroughly understanding your target audience, competitors, and market gaps is crucial for validating your business concept and informing your strategies. Hosting tasting events and cooking demonstrations can significantly enhance customer interaction and promote product development.