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The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Retail TouchPoints

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. Meanwhile, if it is legal, then yeah, you have a fiduciary duty to maximize your shareholders’ value.

Consumer 267
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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

Consumer 285
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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

These principles can guide businesses in molding their AI strategies to fit their distinct needs and values, which legal teams can help customize to align with specific organizational goals. Oversight of this type helps ensure that AI-powered personalization respects customer privacy.

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Retailers: What to Consider as You Offer Virtual Try-On Features

Retail TouchPoints

Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. State consumer privacy laws impose obligations on sharing personal data without imposing use restrictions. What to Look Out For.

Consumer 255
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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.

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Death and Taxes — Why You Won’t be Able to Escape One in the Metaverse

Retail TouchPoints

Personal privacy is another issue that arises from data collection. This could be unsettling for privacy-savvy consumers, and new regulations for consumer and data protection are likely to arise. She is the lead for global trade compliance, privacy and security, consumer protection, payments and risk, as well as audits and controls.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 278