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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

It is a technology that uses radio waves to read information stored in an antenna — at retail, this is most commonly placed in a sticker or tag — without requiring physical contact or a line of sight. The critical insight RFID technology provides is whether or not a product is successful.

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Meet the Aussie smart farm that made a statement at COP26

Inside Retail

“We’ve now got the real-time, advanced sensing, leachate monitoring, sediment analysis and data capture in place to predict and prescribe actionable insights based on data algorithms we have helped design. Meanwhile, the RFID tag monitors everything that happens in the paddock. Social innovation .

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Do Retail Algorithms Enhance Efficiency or Exclusivity?

Retail TouchPoints

Retailers have turned to algorithms to reach these pandemic-era demands. These programs analyze consumer data, generate key insights and even automate processes that can boost customer engagement, conversion and loyalty. To give an example, Google Photos (rightfully) came under fire in 2015 after it tagged two Black people as gorillas.

Consumer 276
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Salesforce Einstein for marketing: essential applications and features

365 Retail

According to MediaPost, the global marketing spend increased, reaching $897.7 Salesforce Einstein provides a set of AI tools that enable marketers to generate actionable insights into customers’ behavior and preferences, which helps personalize customer journeys and optimize campaign performance. billion by 2023.

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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

It’s an immense opportunity for us to expand our reach and cater directly to the needs of discerning beauty enthusiasts. The Hailey Bieber collaboration gave me a great insight into the US market and how well Americans resonate with Australian beauty brands. We offer her a way to get those lovely products without the price tag.

Marketing 246
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations.

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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

Simultaneously, catalog retailers extended their reach, offering rural customers free mail delivery and money-back guarantees, compensating for their limited in-store services. Shoppers grew more informed, empowered, and harder to reach, paving the way for the rise of discount department stores that provided lower service at lower prices.