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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

A new dedicated Deals page in Search will bring together millions of on-sale items, and new features in Chrome are designed to help shoppers ensure they’re getting the best price on whatever product they have their eye on. Price Checking and Tracking Features in Chrome Chrome Price Insights.

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Good Food Holdings Opens Connected Store Powered by Smart Carts and Electronic Shelf Tags

Retail TouchPoints

The mobile scan feature also identifies EBT SNAP-eligible products to make it easier for shoppers to identify approved items. The mobile scan feature also identifies EBT SNAP-eligible products to make it easier for shoppers to identify approved items.

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Meet the Aussie smart farm that made a statement at COP26

Inside Retail

The Bartle Frere Bananas case study featured in Hitachi’s COP26 presentation, Technology and Data Are Key to Save the Environment to demonstrate how artificial intelligence (AI), machine learning (ML) and sensor technology can support sustainable food production. Meanwhile, the RFID tag monitors everything that happens in the paddock.

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Salesforce Einstein for marketing: essential applications and features

365 Retail

Salesforce Einstein provides a set of AI tools that enable marketers to generate actionable insights into customers’ behavior and preferences, which helps personalize customer journeys and optimize campaign performance. These include optimizing content strategy, predicting content performance, and selecting channels for content delivery.

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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

VR gives us the ability to go beyond the surface and get deeper insights from 3D environments. There are a number of extreme drawbacks with collecting data this way: It lacks depth; It’s not scalable; and It misses important insights. This means it’s simple to tag objects and differentiate stimuli. The Limits Of 2D Eye Tracking.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations.

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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

Both Facebook and Instagram have shopping features that allow brands to tag products so that consumers can make a purchase within the app. Pinterest, Snapchat, and X (formerly Twitter) also offer brands native features within their advertising platforms to create shoppable posts. Step Four: Implement live shopping experiences.