Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

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Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels.

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Retail TouchPoints

APRIL 25, 2024

The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution. Best Buy and CNET have a combined, unduplicated reach of 50 million unique visitors per month.

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Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

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Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”

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Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. The aim is to offer advertisers a 360-degree view of every potential customer so they can create more streamlined targeting.

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Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

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Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. billion in cash or via debt, subject to customary regulatory clearance.

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Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted at Good Food Holdings’ Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead. Image courtesy Instacart.

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Retail TouchPoints

FEBRUARY 5, 2024

Save A Lot is bringing retail media capabilities to its network of 800 independently owned and operated stores to boost their competitive advantage and better serve price-conscious consumers. In today’s competitive landscape, delivering value extends beyond pricing. “In

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Advertising Promotions Marketing Consumer 254

Inside Retail

APRIL 16, 2024

Beard cited Louis Vuitton as a prime example of this phenomenon, a huge percentage of their profits comes from selling wallets at a lower price point yet its advertisements almost exclusively feature luxury bags at a luxury price point.

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Advertising Consumer Marketing Fashion 243

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Social Commerce Beauty and Health Advertising Merchant Services 289

Retail TouchPoints

APRIL 4, 2024

So while developments like in-store ad placements and bringing in non-endemic ad dollars may be the topics generating buzz, the advance that’s most crucial to retail media’s continued growth will be the decidedly less sexy matter of standardization — the same standardization that other digital ad platforms now routinely offer. The culprit?

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Advertising Consumer Marketing Accounting 261

Retail TouchPoints

MARCH 29, 2024

Retailers are continuously working to captivate customers at all stages of their shopping journey, and Orange Apron Media is at the forefront of this ever-changing digital advertising landscape, helping brands connect with customers closer to the point of purchase.” Register today to save on ticket prices!

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Advertising Customer Experience Planning Marketing 239

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Advertising Management Promotions Shopping 306

Retail TouchPoints

AUGUST 17, 2023

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. Placement will be determined by factors such as relevant page context , the campaign itself and the cost-per-click parameters that sellers have already established. Sample of Sponsored Products ads on an external website.

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Advertising Planning Shopping ATS 224

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens.

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Advertising ATS Grocer Planning 237

Retail TouchPoints

APRIL 19, 2023

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. PepsiCo was the first advertiser to work with KPM and Disney during alpha testing.

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Advertising Grocer Marketing Consumer 264

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Retail media is outpacing traditional marketing and will be a game-changer in consumer marketing,” said Jason Farver, President of Hy-Vee RedMedia in a statement.

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Advertising Supermarket Returns Customer Experience 233

Retail TouchPoints

JANUARY 9, 2024

Through Criteo’s self-service demand-side platform (DSP) Commerce Max, Albertsons Media Collective can onboard first-party data, in-store sales data and shopper signals to empower advertisers to reach Albertsons shoppers across its owned and operated properties.

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Advertising Management ATS Marketing 235

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

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Retail TouchPoints

FEBRUARY 27, 2024

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. In the c-store vertical, industry giant 7-Eleven launched its Gulp Media Network in October 2022.

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Advertising Management Shopping Customer Experience 239

Retail TouchPoints

AUGUST 20, 2021

But industry experts believe that the real power of these media networks lies within the four walls of the store. Conversations surrounding “Store as Media” have ramped up amid the rapid acceleration of digital behaviors. The potential of Store as Media aligns with the ongoing discussion around the future of brick-and-mortar.

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Advertising Consumer Point of Sale Marketing 317

Retail TouchPoints

JUNE 8, 2023

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon — its brick-and-mortar footprint. The next frontier of retail media is in-store experiences, and it’s one we’re excited to chart.”

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Inside Retail

NOVEMBER 12, 2023

Salvos Stores, meanwhile, showcases the social, ethical and sustainable impacts of buying preloved presents during the most consumerist time of the year. Vying for attention” According to advertising agency The General Store’s chief creative officer Marcus Tesoriero, creating holiday ads is not an easy task.

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Advertising Consumer Marketing Shopping 260

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

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Advertising Consumer Returns Shopping 246

Retail TouchPoints

JUNE 27, 2023

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” Two of the biggest ways they are currently doing this are with: In-store retail media offerings; and Off-site integrations in tandem with enhanced closed-loop measurement.

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Planning Advertising Marketing Customer Experience 251

Retail Times

AUGUST 30, 2023

Demand from shoppers for engagement through in-aisle digital signage and ads served at the shelf edge is driving the growth of retail media in-store. Retail Times - Retail news, reports, analysis & comment

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Advertising ATS 52

Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Advertising Kiosk Outdoor Accounting 260

Retail TouchPoints

APRIL 25, 2023

Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. “We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers.

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Planning Advertising Management Marketing 236

Inside Retail

AUGUST 3, 2023

The department store chain has launched a standalone business called David Jones Amplify which will give brands access to more than 475 in-store media, 102 digital formats and 70 print and digital editorial formats. David Jones Amplify will collect and analyse first-party data so advertisers can track their investments.

Department Stores 246

Department Stores Advertising Point of Sale Marketing 246

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. How does a retailer set forth a strategy to get its piece of the fast-growing retail media pie? Drive repeat purchase.

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Advertising Accounting Returns Management 270

Retail TouchPoints

APRIL 25, 2024

Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. Advertising Sales and Marketing at TelevisaUnivision in a statement. TelevisaUnivision’s deep cultural understanding of their audience and connection to U.S.

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Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Image resolution enhancement in Google Product Studio. And yet 40% of product offers on Google today have just one image. “In

Merchant Services 288

Merchant Services Advertising Shopping Management 288

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

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Retail TouchPoints

JULY 14, 2023

Albertsons Media Collective announced on LinkedIn that it has teamed up with digital advertising solution Kargo Commerce (formerly StitcherAds) and Meta to bring those same weekly ads and promotions to consumers on Meta’s social media platforms. said the company in the LinkedIn Post. In the U.S.

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Retail TouchPoints

MARCH 8, 2023

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions.

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Advertising Point of Sale Management Marketing 247