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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. But what makes for effective promotions ? Black Friday Winners . Black Friday Winners

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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Retailers with brick-and-mortar stores are advised to create a barcode for coupons, sent via email and scannable at checkout.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. Klaviyo has resources to help retailers measure and analyse their BFCM performance – including a helpful video and a step-by-step guide showing how to use them.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. While ecommerce businesses strategize on how to rebound in 2023, there’s another factor impacting margins completely independent of the economy. Inflation and the Incredible Shrinking Margin. Bad Bots are Siphoning Profits.

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What the cost-of-living Christmas really looked like?

Retail Gazette

JD Sports warned it would fall short of its £1bn profit target this due to “cautious consumer behaviour” creating a “softer” trading environment over Christmas. Meanwhile, many shoppers traded up over the festive period, refusing to scrimp, which saw M&S Food sales rocket 10.5% Online player N Brown posted a 9.3%

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Increasing personalization using the power of analytics

I Vend

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. Read how our analytics system helps retailers with personalization.

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How technology helps retailers prepare for holiday season

I Vend

Having the ability to predict the future, to know how shoppers are going to behave would make retailers as excited as a child finding a full Santa sack at the end of their bed on Christmas morning. Read how our technology gives retailers the gift of growth.