Shopperations

MAY 9, 2023

Return on Investment, or ROI, is a metric that CPG marketers hear about a lot. Let’s demystify the ROI However, despite its ubiquity, its definition is often inconsistent or unclear.

Marketing 92

Marketing Returns 92

Retail TouchPoints

SEPTEMBER 29, 2020

As a result, many retailers must move beyond manual processes to calculate their sales tax obligations. Retailers are faced with the task of creating immersive shopper journeys within their brick-and-mortar stores, while at the same time reassuring skittish consumers that the experience is safe for them. The Wayfair.

Payment Services 273

Payment Services Fulfillment Location Shipping 273

Shopper Motion

OCTOBER 28, 2022

Retail Media Networks capture all the information collected on a shopper’s click path. Hence studying the shoppers’ behavior online and measuring online campaigns has become an easy task. In the Groceries industry, an important percentage of shoppers still prefer to shop in the store. Offline Displays. Publicity: PR, News.

Advertising 52

Advertising Shopping Promotions Marketing 52

Shopper Intelligence

APRIL 8, 2022

Shopper Research: 3 reasons why asking for the Key Takeouts may be wrong. We recently delivered a huge Shopper Intelligence project for a client where, I calculated, the data set created approached nearly 500,000 data points at the first “cut”. And how do you make these takeouts “live” with the management community?

Consumer 52

Consumer Marketing Planning Management 52

Shopper Motion

DECEMBER 16, 2020

They also contribute to the profitability of the company by fostering sales via marketing and in-store promotions and they manage everything related to product inventory, either they order new items or try to improve the speed of inventory turnover. The importance of understanding our customers’ behavior. Section’s traffic.

Management 52

Management Promotions Inventory Turnover Supermarket 52

V Count

APRIL 12, 2023

Duty-free shop managers can use the information they gain through visitor analytics to make data-driven decisions and improve store layout, product placement, staffing levels, and launch more effective marketing strategies. People counting and visitor analytics for the real world are standout ways to succeed in this retail space.

Store Layout 52

Store Layout Customer Experience Promotions Shopping 52

V Count

APRIL 12, 2023

Duty-free shop managers can use the information they gain through visitor analytics to make data-driven decisions and improve store layout, product placement, staffing levels, and launch more effective marketing strategies. People counting and visitor analytics for the real world are standout ways to succeed in this retail space.

Store Layout 52

Store Layout Customer Experience Promotions Shopping 52