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How Buy One, Get One Can Improve Your Sales

Wiser

There are many different methods to increase your sales. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately. To help you boost sales and profits, we broke down how and why BOGO works.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

This is Part 1 of The Holiday Readiness Series , which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer.

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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential. But we are now at a point where streaming can 100% do that too. And we don’t have to guess the search terms that users are going to be using.”

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Even the best products and online storefronts fall flat if customers aren’t happy with one tiny part of their experience. One negative interaction can easily drive them away. The Shortcomings of NPS Survey collection methods can significantly impact the validity of NPS data. that keep them coming back for more.

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. How do we create a crawl, walk, run?,”

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. If you’ve ever entered a website on your computer or phone, then you’ve probably seen the “Allow Cookies?” Conversational commerce.