Beyond Acquires Zulily, Plans to Revive Brand in Q2
Retail TouchPoints
MARCH 7, 2024
Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. This acquisition doubles down on our belief in the off-price market, and its importance to building our business, improving our margin profile and growing our customer file,” said Lemonis in a statement.
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