Inside Retail

FEBRUARY 1, 2024

Google Cloud margin was 9.4 ” Amazon has built fulfillment centers closer to customers, making it cheaper and faster to deliver packages. The company has also launched Buy With Prime, a service that enables Prime subscribers to get one- and two-day shipping from merchants who may not be on Amazon.com.

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Store Growers

JANUARY 20, 2023

Last Updated on January 20, 2023 Google wants its users to have the best possible experience after they click on an ad. So to help online retailers do better, Google created the Shopping Experience Scorecard. What is Google’s Shopping Experience Scorecard? But the original brand does not. Let’s take a look!

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Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. What Is Google Currency Conversion and How Does it Work? If not, you’ve come to the right place!

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. These extra features are called Google Merchant Center programs. What are Google Merchant Center Programs?

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Store Growers

MAY 22, 2022

A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. What is Google Merchant Center? Does Google Merchant Center Cost Anything?

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? Let’s see what they are.

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Store Growers

MAY 24, 2023

Last Updated on May 24, 2023 Shipping charges are one of the most common reasons why customers abandon their shopping carts, so it’s essential that you provide accurate shipping information about your products. These shipping attributes are essential for all ecommerce businesses, so it’s important to know how to use them.

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Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. Google’s Cloud division counts among its clients Walmart , IKEA , Sephora , Cartier , Albertsons , Target and many more. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

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Store Growers

JUNE 7, 2023

In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. What Is the Google Product Category Attribute in the Product Feed? Let’s delve deeper into Google’s product categories in the Merchant Center.

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Store Growers

JUNE 7, 2023

In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. What Is the Google Product Category Attribute in the Product Feed? Let’s delve deeper into Google’s product categories in the Merchant Center.

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Store Growers

JANUARY 24, 2023

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. How to Set up Free Product Listings on Google We briefly touched on how Free product Listings work, but in this section, we’ll go a bit deeper. You can find this in the Manage programs section under the Growth menu of Google Merchant Center.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. A few key features make Performance Max stand out.

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Store Growers

APRIL 18, 2023

The value provided for this attribute shows in a product ad, but only if the merchant meets Google’s conditions. If Google decides to show the sales price, the regular price will also be included in the product ad. Of course, every merchant out there wants this because it serves to sway customers’ decision-making.

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Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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Retail TouchPoints

OCTOBER 4, 2021

Loyalty Will Take Center Stage as Third-Party Data is Phased Out. Google has pushed back plans to phase out cookies on its browsers until 2023, but brands already are starting to prepare for the loss of this data stream. The store associate, the most important brand ambassador, has become a key driver for digital sales,” said Garf.

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Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. How Is Price Attribute Used in Google Shopping? To address this, Google offers automatic currency conversion for product ads.

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Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. How Is Price Attribute Used in Google Shopping? To address this, Google offers automatic currency conversion for product ads.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. What merchants provide as a value for the product description attribute directly affects the ranking for Google Shopping search queries.

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Store Growers

APRIL 30, 2023

It tells customers what to expect from the product while helping Google match products with relevant search queries. In this piece, we discuss the product_title attribute in Google Shopping product feeds – what it is, how to add it to your feed, how to avoid your titles being disapproved, and other practical tips.

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Independent Retailer

NOVEMBER 2, 2021

If shoppers are not able to find what they are looking for, they will abandon the site and continue searching on Google or Amazon. There are four main findings based on interviews with four merchants that accept bitcoin and other cryptos. First, up to 40 percent of customers that pay with crypto are new to the merchant.

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Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. Google introduced product_highlight along with product_details (different from highlight). How Is the Product Highlight Attribute Used in Google Shopping? It’s not really used in Shopping Ads.

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Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. How Is the Short Title Attribute Used in Google Shopping? Such is the case with short titles.

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Retail TouchPoints

AUGUST 24, 2023

We have an Amazon-level warehouse and fulfillment center, and a customer service team that needs to input all of our orders, so there was a lot of backend development that we needed to do in order to connect with TikTok, beyond what smaller sellers need.” TikTok on the other hand has had the opposite approach. Either way it’s good for us.

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Retail Geek

JULY 9, 2021

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? A weekly podcast with the latest e-commerce news and events. In episode 269 is a recap of Amazon and Instacart news as well as other industry news.

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Retail TouchPoints

AUGUST 13, 2021

The company sees itself sitting squarely in the center of the pack, catering primarily to mid-size businesses with $1 to $50 million in online revenue. As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half.

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Store Growers

OCTOBER 30, 2022

The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions? Merchant Promotions is a Google Merchant Center program that lets online advertisers show their promotions in their Shopping Ads.

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Retail Geek

APRIL 29, 2022

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? What you know fuel being a big factor and all other shipping costs and so roll all that in and they made three point six billion for the quarter which is like a 3.2

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Retail Geek

MAY 9, 2023

Subscribe : Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? A weekly podcast with the latest e-commerce news and events. Episode 303 is an recap of Amazon and Shopify Q1 2023 earnings.

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Retail Geek

MARCH 11, 2022

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? it’s kind of like a multi-channel shipping solution so they’ve you and I have long. kind of like a ship station they acquired point of sale system.

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Retail Geek

MARCH 18, 2022

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? And be Engineers we were able to automate effectively everything in that e-commerce business except the part around shipping and Logistics.

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Store Growers

JUNE 9, 2023

of online shoppers choose Google when looking for products? This file is used by advertising platforms and shopping websites (like Google Shopping) to display your products to potential customers in a way that makes it easy to compare them to other similar products. Last Updated on June 9, 2023 Hey there, Did you know that 92.5%

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Store Growers

NOVEMBER 27, 2018

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. What are they doing when it comes to Google Ads? In what follows, we’re going to focus almost exclusive on the Google Ads efforts of Allbirds.

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Store Growers

APRIL 1, 2022

Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping. Why Your Google Merchant Center Account Got Suspended. Last Updated on April 1, 2022.

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Retail Geek

AUGUST 4, 2023

Subscribe : Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? A weekly podcast with the latest e-commerce news and events. Episode 308 is breakdown of Amazon’s Q2 2023 earnings. Learn more about this.

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Retail Geek

JANUARY 12, 2024

Subscribe : Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks.

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