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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” Fulfillment is handled by Educational Insights (although that might change soon as TikTok begins to roll out fulfillment services for sellers, à la Amazon).

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re The webinar wrapped up with predictions about the upcoming holiday season: 30% of retail holiday sales will come from a digital channel, compared to 14% the previous year.

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Mom-and-pop stores are still the heart of commerce in these markets, with an estimated 25 million to 35 million small outlets in Asia and Africa, many with assortments of 1,000 or fewer SKUs and all familiar with their local customers. There may be a path whereby this point of sale becomes the source for last mile delivery.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. 17 from 1:20 to 2:10 p.m.