Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April. “For

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Retail TouchPoints

JUNE 22, 2023

Together, these methods allow Anthropologie to respond to new competition from SHEIN and other fast-fashion players without sacrificing its brand intention to provide an aspirational curated assortment. “A The influence of generative AI has even inspired Anthropologie to partner with Google on its new AI shopping feature.

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Retail TouchPoints

JUNE 15, 2022

Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Customers book an appointment online and then shop in-store, creating a more curated feel while making life easier for associates to manage.

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Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. It was the second-most downloaded shopping app in the U.S.,

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Retail TouchPoints

FEBRUARY 7, 2023

Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. For example, the brand “hired” Noah, Alibaba’s fashion virtual idol, to host a livestream in September 2022, and nearly quadrupled its daily gross merchandise value.

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A1 Retail

SEPTEMBER 20, 2021

The pandemic accelerated the shift to online, as more people relied on online grocery shops, eCommerce, and online services than ever before. With lockdowns forcing many shops to shut their doors and trade exclusively online, retailers were forced to get creative with how they engaged and communicated with consumers.

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