Retail TouchPoints

JULY 14, 2023

Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. Our pilot is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram to meet more consumers where they are.

Advertising 218

Advertising Grocer Promotions Supermarket 218

Retail Wire

MARCH 5, 2024

On Tuesday, Meta’s social media platforms, like Facebook and Instagram, faced disruptions due to technical problems, causing inconvenience for thousands of users. The outage lasted approximately two hours before being resolved.

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Retail TouchPoints

NOVEMBER 15, 2021

Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram. billion people using Facebook Groups every month, today we’re introducing new ways to shop in Groups and get inspiration from friends and creators you trust on Facebook.”.

Shopping 284

Shopping Social Commerce Consumer ATS 284

Retail Times

FEBRUARY 22, 2023

TikTok has outpaced Instagram and Facebook to become the UK’s most shopped social channel, according to new research from the Retail Technology Show, retail’s golden ticket event taking place on 26 & 27 April 2023 at London’s Olympia.

Shopping 52

Shopping Consumer ATS 52

Retail TouchPoints

OCTOBER 4, 2022

Meta has unveiled a suite of product updates across Facebook , Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in order to help businesses “generate connection with customers, demand for products and interest in brands.”. New Instagram Explore home ad. Reels image carousel ads.

Consumer 290

Consumer Advertising Marketing Social Commerce 290

Retail TouchPoints

APRIL 22, 2021

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream video, Instagram Reels Ads for mobile devices and custom Sticker Ads in Facebook Stories.

Advertising 239

Advertising Management Marketing 239

Inside Retail

JUNE 19, 2022

Facebook owner Meta Platforms is launching a digital clothing store where users can purchase designer outfits for their avatars, CEO Mark Zuckerberg said. The company redesigned its virtual reality avatars last year to be more expressive and three-dimensional, then made them available on Facebook, Instagram and Messenger starting in January.

Fashion 264

Fashion 264

Retail TouchPoints

FEBRUARY 23, 2024

PT on the company’s official channels on Facebook, X, YouTube and Instagram. Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions. The three-hour “Shein Live: Front Row” event will begin at 12 p.m.

Planning 265

Planning Fashion Shopping Social Commerce 265

Retail TouchPoints

JANUARY 12, 2024

Already today, more and more social commerce platforms like Facebook or TikTok enable users to make purchases directly on their platforms, eliminating the need to visit a separate ecommerce website. Facebook advertising will continue to be an obvious choice. Great potential for doubling up on Google and social simultaneously.

Social Commerce 296

Social Commerce Beauty and Health Advertising Merchant Services 296

Retail TouchPoints

NOVEMBER 16, 2022

The biggest new way Meta is doing this is by giving creators on Instagram the ability to make and sell their own digital collectibles , a program the platform first announced in May 2022 that it will be rolling out to all creators soon. To support their favorite creators, fans can send gifts on Reels by purchasing Stars within Instagram.

Marketing 262

Marketing Consumer Social Commerce 262

Inside Retail

JUNE 22, 2021

Facebook is set to be a “new Westfield” according to its local retail lead, with a number of changes to the way businesses can reach customers pushing the social media closer to an online shopping centre than ever before. Instagram and Facebook are a new Westfield,” said Kate Box, head of retail at Facebook ANZ. “We

Shopping 236

Shopping Consumer ATS 236

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. “If you build it, they will come.”

Social Commerce 270

Social Commerce Shopping Advertising Consumer 270

Retail TouchPoints

SEPTEMBER 28, 2023

Meta debuted a series of new AI-powered tools for its social platforms, including Facebook , Instagram , Messenger and WhatsApp , at its annual developers conference Meta Connect on Sept. As to the question of “why?” Meta said in a blog post that AI technology “isn’t purely about building AIs that only answer questions.

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Planning ATS 319

Retail TouchPoints

JULY 23, 2020

Facebook recently announced the launch of Facebook Shops. Perhaps more important, it will help businesses and brands of all sizes showcase their products and close sales without shoppers ever having to leave Facebook or Instagram. Facebook Shops is offering businesses the chance to tap into a community of 2.6

Social Commerce 218

Social Commerce Shopping Advertising Marketing 218

Retail TouchPoints

OCTOBER 26, 2021

Facebook will pivot to target a younger audience going forward, with an emphasis on bringing more 18- to 39-year-olds into the social media platform’s ecosystem, according to Facebook CEO Mark Zuckerberg. Apple’s Stringent Privacy Policy Creates a New Opportunity for Facebook. There is so much more to build,” said Zuckerberg.

Planning 243

Planning Shopping Social Commerce ATS 243

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. And these moves follow a similar retreat from live shopping on Facebook in October 2022. In fact they are anything but — and with good reason.

Social Commerce 230

Social Commerce Advertising Merchant Services Shopping 230

Inside Retail

SEPTEMBER 7, 2023

The research house attributed the growth to the continued investment and improvement in social commerce capabilities by social media platforms such as Facebook, Instagram and TikTok along with growing demand for innovative and interactive shopping experiences which has led to the entry of new players. billion by 2028.

Social Commerce 264

Social Commerce Marketing Shopping 264

Retail TouchPoints

MARCH 15, 2022

So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”. “So So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”. Instagram, TikTok and YouTube are Where it’s At.

Marketing 285

Marketing Advertising Consumer Marketing Spend 285

Inside Retail

MARCH 24, 2022

Meta Platforms will make it easier for brands to run three-dimensional ads on its Facebook and Instagram social media platforms through a new partnership with an ecommerce technology firm. “The metaverse is basically the spatial internet,” Crowder said.

Advertising 246

Advertising ATS 246

Retail Dive

JUNE 23, 2021

The two companies ranked the highest in a list of platforms where consumers discover and purchase products, an NPD report indicates.

Consumer 112

Consumer 112

Retail Dive

JUNE 24, 2021

The social network will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience.

Social Commerce 115

Social Commerce Shopping 115

Retail Wire

DECEMBER 11, 2023

Consumer data and your digital identity are no longer confined to the virtual world of Facebook, Instagram, or Amazon Prime.

Consumer 130

Consumer 130

Retail TouchPoints

APRIL 15, 2024

Providing helpful online profiles on popular sites like Google, Yelp and Facebook is an ongoing commitment that retailers can’t allow to slip into autopilot mode. Tools like Google and Facebook posts can be very useful in broadcasting seasonal offerings.

Sporting Goods 130

Sporting Goods Management Marketing Consumer 130

Inside Retail

DECEMBER 7, 2023

The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers. The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements.

Advertising 245

Advertising Consumer Fashion Marketing 245

Retail TouchPoints

NOVEMBER 24, 2023

One example: Using screenshots of a positive review within an Instagram Reel, Snapchat Story or as part of a TikTok ad can add an extra layer of authenticity — giving consumers the exact content they want when researching a product. Step Three: Make your social posts shoppable. Shoppable social posts are the cornerstone of social commerce.

Social Commerce 285

Social Commerce Shopping Consumer Marketing 285

Retail Dive

JULY 29, 2021

New in-app shopping features have enticed consumers to shop as they scroll.

Shopping 145

Shopping Consumer 145

Inside Retail

SEPTEMBER 16, 2021

Facebook’s messaging service WhatsApp on Wednesday launched a new feature to make it possible to search for businesses within its app for the first time, the company told Reuters. WhatsApp, unlike Facebook and Instagram, does not run ads in its app.

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Advertising Promotions Shopping Location 233

Inside Retail

NOVEMBER 22, 2021

Global beauty brand Lush is shutting down its Facebook, Instagram, TikTok and Snapchat accounts until the platforms take action to provide a safer experience for their users. The post Lush exiting Facebook, TikTok, Snapchat due to whistleblower revelations appeared first on Inside Retail.

Accounting 246

Accounting ATS Marketing 246

Inside Retail

JANUARY 12, 2023

Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users. Social apps with built-in social commerce include Facebook, Instagram, Pinterest, TikTok, and WeChat. Benefits far outweigh the drawbacks.

Social Commerce 264

Social Commerce Beauty and Health Merchant Services Fulfillment 264

Retail Wire

FEBRUARY 15, 2023

Meta announced today it’s exiting the livestream shopping business on Instagram, following a similar change on Facebook. Beginning March 16, 2023, Instagram users will no longer be able to tag products while livestreaming — a capability that has been generally available to U.S. businesses and creators since 2020.

Shopping 130

Shopping 130

Retail TouchPoints

JUNE 22, 2023

The brand uses a combination of Facebook, Instagram, YouTube, TikTok and even other channels, and adjusts its approach based on its goals and changing consumer behaviors. “In Facebook was huge years ago, but it’s not the same platform it was when it launched.

Visual Merchandising 269

Visual Merchandising Consumer Specialty Store Fast Fashion 269

Inside Retail

APRIL 26, 2024

TikTok, Facebook, Instagram and Pinterest are starting to integrate native social commerce features, allowing users to hit ‘Shop Now’ on their favourite product-based posts and check out on the app. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 261

Customer Retention Fulfillment Social Commerce Supply Chain Management 261

Retail TouchPoints

JUNE 23, 2020

Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in a boycott of Facebook and Instagram advertising scheduled to last through July. referring to Facebook’s annual ad revenues), the Stop Hate For Profit site adds: “We know what Facebook did.

Advertising 303

Advertising Marketing Customer Experience ATS 303

Retail Wire

JANUARY 10, 2024

Meta announced it is broadening its safety for youths by rolling out new features for teen Facebook and Instagram users.

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Wiser

APRIL 3, 2023

Brands use social platforms like Instagram, TikTok, Facebook, and others to advertise and link directly to their products. 1: Facebook Facebook is at the top of the list when it comes to the most popular platforms for social commerce. Instagram is unique in that it’s almost an entirely visual platform.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail Dive

FEBRUARY 21, 2024

The event, which is available on YouTube, X, Instagram and Facebook, builds off one that the fast-fashion giant held last fall.

Fast Fashion 103

Fast Fashion Fashion 103

Inside Retail

AUGUST 10, 2022

Retailers will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1, according to a statement by parent Meta. While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled.

Shopping 130

Shopping Accounting Returns Planning 130