July, 2022

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60% of small retailers could shutter for good in the next few months: report

Retail Dive

Inflation, rent hikes and lower consumer spending are among the challenges that some indie stores say are making things worse than during the pandemic

Consumer 114
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Maximizing the marketing value of the store

Mike Anthony

As e-commerce sales eat into physical retail numbers, questions about the viability of offline retail abound. Is this ‘Retail Armageddon’? No – but it is a significant shock to the retail ecosystem. A shock that has implications for retailers and brands alike.

Marketing 219
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The Right Way To Handle Onboarding and Reboarding

The Retail Doctor

When I was in college, I had an ill-fated stint as a server at a mall-based restaurant. Onboarding there consisted of a piece of paper saying I knew I had to purchase my uniform – a green apron and a polo shirt embroidered with Bay Back Rowing Company and a place to sign acknowledging those would be paid for out of the first check. It also included a guy telling me where the bathroom was, and the final instruction to “shadow Mike.”. Mike wasn’t a trainer.

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Modibodi acquired by Swedish multinational Essity for $140 million

Inside Retail

Australian leakproof apparel pioneer Modibodi has been bought by Swedish hygiene and health company Essity in a deal worth $140 million. .

Apparel 251
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The Great Supply Chain Gear-Up: Sustainability and Agility for 2023

Speaker: Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev

Join Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev, for an insightful overview of general supply chain best practices, how to build a more sustainable supply chain, and navigating post-pandemic supply challenges.

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Apple Brompton Road celebrates creativity with vibrant design and events featuring local artists

Retail Focus

Apple Brompton Road, Apple’s newest store in London, opens Thursday, July 28, in the city’s bustling Knightsbridge neighbourhood.

Finance 248
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Shopper Marketing Weekly Snacks #16

Tokinomo

Campaign corner. La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their commercial. Short, funny, and exuberant. These words can describe both the campaign and the lifestyle “recommended” by Velveeta.

Marketing 170

More Trending

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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential.

Apparel 113
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4 Examples of Great Customer Service in 2022

The Retail Doctor

I’ve written extensively about creating a customer service strategy , how to improve your retail customer service , and retail customer service on the front line so I was anxious to see what I’d encounter when a couple of weeks ago I traveled down the California coast. The trip's finale would be a classic car show in San Diego where I’d show my classic Bentley coupe.

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Rising sales are hiding retailers’ anguish, says ARA chief

Inside Retail

Retail spending across Australia is up – but there is a catch, warns Australian Retailers Association CEO Paul Zahra. Releasing the latest monthly Mastercard SpendingPulse data this morning, that covers June, Zahra says consumer spending continued its strong trajectory, rising 11.1

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Selfridges launches new destinations to supercharge sex and sleep wellbeing

Retail Focus

This summer, Selfridges launches new destinations to help customers optimise wellbeing, including a dedicated Corner Shop that focuses on improving and enhancing sex and sleep. .

Shopping 240
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

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How to increase brand awareness in-store

Tokinomo

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best to stay on top of the competition. Some brands focus on creating and selling new products that are trendier, like plant-based products.

Marketing 171
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Unscrambling Cybersecurity Acronyms: The ABCs of Endpoint Security

Cisco CSR

Ransomware and other advanced attacks continue to evolve and threaten organizations around the world. Effectively defending your endpoints from these attacks can be a complex undertaking, and a seemingly endless number of security acronyms only compounds that complexity.

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How to Make the Most of Social Media Advertising

Small Biz Trends

Social media advertising is an effective and affordable way to generate traffic and build awareness for your project. Many businesses realize that and hence the competition is likely to get fierce. With so many brands competing for your target customers’ attention, how to succeed?

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The Case For Inclusive Hiring: Are You Overlooking The Benefits?

The Retail Doctor

It was at the end of a day-long retail sales training program I was conducting with a group when one of the owners piped up, "What we need are some more personable and enthusiastic salespeople to sell our merchandise.". She continued, "When we visited stores yesterday in New York City, the gay salesmen were personable, and fun, you just wanted to buy from them.". Personality retail salesperson Retail Customer Service Training

ATS 113
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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

After a period of instability and supply chain challenges, Revlon recently filed for chapter 11 bankruptcy in the United States. For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million.

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IKKS Paris celebrates second store opening on Kings Road

Retail Focus

Today, French fashion and lifestyle brand IKKS Paris opens its second store at 109 Kings Road which carries the menswear, womenswear and junior lines. This follows the opening of their first store in Carnaby earlier this year.

Fashion 229
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Referral Marketing: The power of recommendations

Tokinomo

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both eCommerce and physical stores. This is why, retailers need to find better, less expensive ways to attract new customers. shopping experience brick and mortar retail

Marketing 168
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More than a VPN: Announcing Cisco Secure Client (formerly AnyConnect)

Cisco CSR

We’re excited to announce Cisco Secure Client, formerly AnyConnect, as the new version of one of the most widely deployed security agents. As the unified security agent for Cisco Secure , it addresses common operational use cases applicable to Cisco Secure endpoint agents.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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In the News: New Small Business Grants Up to $50K Available Now Nationwide

Small Biz Trends

As a small business owner funding is an ever-present challenge. With that in mind, public, private, and nonprofit organizations are always looking to provide help by addressing issues small businesses face.

Consumer 112
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How retailers are approaching cryptocurrency payments

Retail Dive

Rivals Pacsun and American Eagle Outfitters have similar target audiences but are approaching the rising popularity of digital currency differently

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Ikea Australia lets customers buy second-life products

Inside Retail

Ikea Australia has launched an online platform allowing customers to browse and reserve second-life Ikea furniture and homeware products.

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Alexander McQueen opens newest boutique in Amsterdam’s golden mile

Retail Focus

P.C.Hooftstraat, Amsterdam‘s golden mile of luxury shopping, sees a welcome new addition with the opening of Alexander McQueen‘s newest boutique.

Boutique 213
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Shopper Marketing Weekly Snacks #15

Tokinomo

Campaign scoop. Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impossible. In this commercial for Old Spice, Fake Thor confesses his love for its role and for lavender.

Marketing 167
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Securing Cloud is Everyone’s Responsibility

Cisco CSR

Cisco and AWS demonstrate shared responsibility that identifies Security “of” the Cloud versus Security “in” the Cloud.

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Starting a Business? 12 Key Tips for Successful Brand Building

Small Biz Trends

Small businesses starting from scratch have a long road ahead of them when it comes to building a brand. Defining a mission, finding your voice and building trust all take time to develop, but luckily there are a few key steps new entrepreneurs can take to get there a little faster.

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Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter

Retail Dive

Revenue from advertising and fees rose, as inflation pushed up grocery store sales. But net loss reached an “eyewatering” $2 billion

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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Red Rooster adds EV charging to its menu

Inside Retail

Eco-conscious chicken lovers can now charge their electric vehicles (EVs ) as they dine thanks to a partnership between Red Rooster and Evie, a company formed in 2017 to build a convenient and dependable EV charging network.

Finance 219
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The new flagship of Moët & Chandon: Europe´s most glamorous Champagne Bar at Harrods London

Retail Focus

Champagne maker Moët & Chandon opened its first permanent space in Europe within the Harrods beauty halls in London on 7th July 2022.

ATS 201
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Shopper Marketing Weekly Snacks #13

Tokinomo

Campaign scoop. Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transportation, or biking to work seem like good alternatives, right? In a funny and relatable ad , Walmart wanted to showcase the benefits of its membership.

Marketing 162
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Do more with the Meraki Dashboard with Cloud Management for Catalyst

Cisco CSR

In the nearly ten years since Cisco’s acquisition of Meraki, one thing has been very clear: IT admins want to be able to leverage the Meraki Dashboard and their other Cisco technologies together more fluidly, especially when it comes to their network infrastructure.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.