How Retailers Are Using Gamification to Boost Customer Loyalty
365 Retail
MAY 8, 2025
In an increasingly competitive retail environment, traditional loyalty schemes are no longer enough to keep customers engaged. Points-based systems and occasional discounts have become expected rather than appreciated. To stand out, many retailers are now turning to gamification, the application of game design elements in non-game contexts, to enhance customer engagement and strengthen brand loyalty.
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