Mon.May 08, 2023

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 307
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Rethinking global supply chains: Is a shift away from China realistic?

Inside Retail

Since last year, there have been growing calls for a supply chain decoupling from China , led by countries like the US. But the reality is that nothing much has changed. Two recent Beijing trips by the president of France and the European Commission president, and another by the prime minister of Malaysia, showed that China is still regarded as an area for greater investment.

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Destination Maternity Rolls Out New Collection Exclusively at Walmart

Retail TouchPoints

Destination Maternity has released its 2023 spring/summer collection exclusively at select Walmart stores and on Walmart.com. The brand is likely seeking to gain market share after the demise of BuyBuy Baby parent company Bed Bath & Beyond , which filed for Chapter 11 bankruptcy protection and began a wind-down of its operations in April. The new collection includes dresses such as the side-ruched Bodycon Dress featuring short sleeves and adjustable drawcords, the Tie Shoulder Dress with a l

ATS 262
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Five key takeaways from LVMH, M&S and others at the World Retail Congress

Inside Retail

Last week, Europe was buzzing in anticipation of the King’s coronation, but I was far more interested in the retail royalty descending on Barcelona for the World Retail Congress. To give you an idea, the guest list included: John Lewis Partnership chair Dame Sharon White; Primark CEO Paul Marchant; Ingka Centres (owners of Ikea) managing director Cindy Andersen; Uber co-founder Oscar Salazar; Woolworths Holdings CEO Roy Bagattini; Bluebell president and CEO Ashley Micklewright; and Frasers Group

ATS 130
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Pilot to Hire 10,000+ Employees in Advance of Summer Travel Season

Retail TouchPoints

Pilot Company — parent company of Pilot and Flying J — plans to hire more than 10,000 new employees across North America as it gears up for the busy summer season. In addition to the more than 750 Pilot and Flying J travel center locations across the U.S. and Canada — which serve an average of 1.3 million guests per day — Pilot Company also encompasses a tanker fleet of 1,500 trucks and the One9 Fuel Network , which provides fueling locations for smaller fleets and independent drivers.

Location 247
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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Generation Z is a demographic that has remained elusive for many brands. Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. According to research from payment provider Square, 57 per cent of Gen Z customers buy sustainably when possible, and are more likely to ‘cancel’ brands that don’t meet their ethical standards: one in five stopped supporti

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LinkedIn cuts over 700 jobs, exits China app as demand wavers

Inside Retail

LinkedIn, the social media network owned by Microsoft Corp that focuses on business professionals, said on Monday it would cut 716 jobs as demand wavers, while also shutting down its China-focused job application. LinkedIn, which has 20,000 employees, has grown revenue each quarter during the last year, but it joins other major technology companies including its parent in laying off workers amid a weakening global economic outlook.

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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S. for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. The U.S. pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth.

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Christmas Tree Shops files for Chapter 11

Retail Wire

Christmas Tree Shops has filed for Chapter 11 bankruptcy protection. The retailer plans to close 10 of its 82 stores and exit bankruptcy by August. “This is strictly a financial restructuring. Our operations are sound,” said Marc Salkovitz, chairman of the company.

Shopping 130
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An eclectic marketplace of flavours sees Ipswich’s dining scene flourish

Inside Retail

With more than 20,000sqm of retail, restaurant and leisure space benefitted with connectivity to major train and bus networks, nationally recognised brands have seized the opportunities available in Queensland’s fastest-growing city and all signed on as entry tenants to the $250 million dollar city redevelopment. Those brands include Hoyts, Gelatissimo, Zambrero, Sushi Hyo, Aushotels, Stellarossa, Terry White Chemmart and That Dumpling Place.

Shopping 130
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Lululemon hosts a dupe swap

Retail Wire

The lululemon store at the Century City Mall in Los Angeles is offering its black Align High Rise Pant 25” to customers who bring in a knockoff (AKA dupe) of the item. “We saw it as a really fun way to play into something that is a real part of our culture, but in a way that really puts the focus back on the original,” said Nikki Neuburger, lululemon chief brand officer.

ATS 130
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Mastering Share of Search in 2023

Intelligence Node

The Increasing Relevance of Search in Modern Retail In a digitally driven retail universe where every virtual journey begins with a search- it comes as no surprise that ‘Share of. The post Mastering Share of Search in 2023 appeared first on Blog.

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New cars have become too pricey for many Americans

Retail Wire

The average price for a new car in the U.S. hit $48,000 in March. Many Americans are being priced out of the new car market and spending by the lowest 20 percent of earners is at its lowest level in 11 years. “New vehicles were maybe never an everyman product in America,” Charles Chesbrough, senior economist at Cox Automotive. “We like to believe that they were, but they probably haven’t been for a long time.

Marketing 100
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‘We’ve chosen both’: How Nike aims to connect DTC and wholesale

Retail Dive

While the athletics giant has invested heavily in its own digtital channels and physical stores, the retailer is also trying to broaden its ecosystem to its wholesale partners.

Wholesale 109
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Carl’s Jr. and Hardee’s put AI to work in drive-thrus

Retail Wire

CKE Restaurants, the parent company of Carl’s Jr. and Hardee’s, is rolling out artificial intelligence technology to automate voice ordering at select drive-thru locations across the U.S. CKE chief technology officer Phil Crawford said the AI is particularly adept at upselling customers.

Location 100
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Albanese Cormier Acquires 430,792-Square-Foot Shopping Center in Huntsville, Alabama

Shopping Center

Huntsville, Ala. — Albanese Cormier has acquired Valley Bend at Jones Farm, a 430,792-square-foot shopping center located in Huntsville. Tenants at the property include HomeGoods, Dick’s Sporting Goods, Hobby Lobby, Marshalls and PetSmart. A separately owned SuperTarget and 10 outparcels… The post Albanese Cormier Acquires 430,792-Square-Foot Shopping Center in Huntsville, Alabama appeared first on Shopping Center Business.

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NBA star Damian Lillard builds a business from a history of foot injuries

Retail Wire

Several foot injuries, including plantar fasciitis, led Damian Lillard of the Portland Trailblazers to launch Move, a sneaker insole company. “Foot health is something that I think a lot of people could really benefit from paying closer attention to,” Mr. Lillard said. “We can do nothing without healthy feet as athletes.” Move had more than $100,000 in direct-to-consumer sales in its first month after launch.

Consumer 100
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CRN Recognizes Cisco’s Trailblazing Women Leaders

Cisco Retail

The beginning of May is an exciting time for Cisco and the channel as a whole, as every year around this time CRN releases their Women of the Channel List.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Walmart says it comes by its everyday low prices honestly

Retail Wire

A new study of 589 name-brand grocery items across 34 product categories found that Walmart held its prices steady even as the inflation rate was up 7.5 percent. The retailer said the prices show the effectiveness of its everyday low-price strategy and the systems that support it. Others claim that Walmart’s prices are an indication of the sway it holds over product suppliers who are forced to give it better prices and terms to remain vendors.

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Miller Zell’s 2023 Annual Charity Golf Classic Tees Off Sept. 11

Miller Zell

ATLANTA, GA, May 15, 2023 — The Miller Zell Charities Annual Golf Classic will tee off Sept. 11 at the Horseshoe Bend Country Club in Roswell, GA.

ATS 98
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Walmart appoints Latriece Watkins as chief merchant of its U.S. business

Retail Wire

Latriece Watkins is the new chief merchandising officer at Walmart U.S. Ms. Watkins was most recently executive vice president of the Walmart U.S. consumables division.

Consumer 100
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Foot Locker brings on Nike, Lululemon veteran to lead WSS banner

Retail Dive

Blanca Gonzalez, a longtime Nike executive, will oversee operations for the Latino-focused business, reporting to Chief Commercial Officer Frank Bracken.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How Cisco’s Talent Bridge program is creating an equitable platform for employment matching

Cisco Retail

At Cisco, our purpose is to Power an Inclusive Future for All; one way we do this is through the Talent Bridge program.

ATS 94
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Amazon opens robotic fulfillment center in Connecticut

Retail Dive

Employees will work alongside “thousands of robotic systems” to process smaller shipments such as books and toys, according to a spokesperson.

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Advanced LinkedIn Strategies for Retail Businesses

Rain Pros

LinkedIn is a wonderful source for finding both talented employees and searching for top-quality customers for your retail business. As a small company, you can fully utilize LinkedIn strategies to pull in clients and to find experienced, qualified employees in your area or to work remotely. It is also an excellent source for finding and sharing knowledge, with many companies sharing updates and their expertise to a large audience of potential customers all over the world.

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Walmart taps company veteran as chief merchant

Retail Dive

Latriece Watkins, who began at the retail giant as an intern two decades ago, replaces Charles Redfield, who left last month.

ATS 96
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Scheduling and Efficiency Go Hand In Hand

Global Shop

Scheduling is a critical aspect of any manufacturing process. It involves creating a plan and timetable for completing tasks, managing resources, and meeting customer demands. Without efficient scheduling, manufacturers can face significant problems, such as missed deadlines, understaffing, over-or-underproduction, and an inability to meet customer demand.

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Solo Brands posts 7.3% sales uptick in Q1 driven by wholesale strength

Retail Dive

CEO John Merris emphasized the importance of its retail partnerships, which include Ace Hardware, REI and Dick’s Sporting Goods.

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Four Retailers to Open at Easton Town Center in Columbus, Ohio

Shopping Center

Columbus, Ohio — Four retailers are opening new locations at Easton Town Center in Columbus. Sustainable shoe company Allbirds is scheduled to open May 11 and activewear retailer Alo Yoga is scheduled to open in June. FOUNT, a leather bag… The post Four Retailers to Open at Easton Town Center in Columbus, Ohio appeared first on Shopping Center Business.

ATS 52
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Osprey, Hydro Flask owner cuts 18% of SKUs in supply chain overhaul

Retail Dive

As Helen of Troy sheds inventory, it’s also finding more opportunities to consolidate its distribution footprint.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio