NBA star Damian Lillard builds a business from a history of foot injuries
May 8, 2023
Several foot injuries, including plantar fasciitis, led Damian Lillard of the Portland Trailblazers to launch Move, a sneaker insole company. “Foot health is something that I think a lot of people could really benefit from paying closer attention to,” Mr. Lillard said. “We can do nothing without healthy feet as athletes.” Move had more than $100,000 in direct-to-consumer sales in its first month after launch. It expects to reach $1 million in sales during its first year.
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