Carl’s Jr. and Hardee’s put AI to work in drive-thrus

May 8, 2023

CKE Restaurants, the parent company of Carl’s Jr. and Hardee’s, is rolling out artificial intelligence technology to automate voice ordering at select drive-thru locations across the U.S. CKE chief technology officer Phil Crawford said the AI is particularly adept at upselling customers.

Recent News

Premium and Healthier Food Options Gain Traction

As consumers become more mindful of their spending, the global sales of cooking ingredients and meals saw a notable increase of 4.4% in 2023, driven by inflation and higher commodity prices, according to Euromonitor International. This trend underscores a shift in consumer behavior towards more economical choices while still showing a preference for premium, healthier, and environmentally sustainable options.