The Value Of Rewards In User Acquisition – From Online Shops To Gaming Platforms
Retail Focus
MARCH 27, 2025
Reward marketing is the use of rewards and reward-based programs to encourage desired behaviors from customers and potential customers. It can be used to attract new customers to online stores and has long been used in gaming where new players are rewarded with in-game currencies just for joining and can receive additional content if they sign up for a project early.
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