Tue.Jun 13, 2023

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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue.

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Ikea bets on remote interior design as AI changes sales strategy

Inside Retail

Ikea is training call centre workers to become interior design advisers as the Swedish furniture giant aims to offer more home improvement services and hand run-of-the-mill customer queries to an artificial intelligence bot called Billie. In April, Ikea expanded its interior design services to the UK and United States, after previous launches in parts of Europe, Australia, the United Arab Emirates and elsewhere.

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YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. Following a series of updates to the YouTube Partner Program (YPP) made in September 2022 , the platform is now lowering the eligibility criteria to enter the program and expanding the YouTube Shopping affiliate program, allowing more advanced creators to make commissions on products they f

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Pyrex parent Instant Brands files for bankruptcy in the US

Inside Retail

Homewares and multicooker retailer Instant Brands has collapsed and filed for bankruptcy protection as mounting debt threatens its operations. The US-based company and certain of its affiliates have initiated a “voluntary court-supervised” Chapter 11 procedure to continue “ongoing discussions” with its stakeholders regarding its financial position.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Amazon Lays Out Cross-Industry Strategy for Fighting Fake Reviews

Retail TouchPoints

Amazon has announced additional steps to curb fake reviews on its marketplace as it aims to fight back against the illicit “fake review broker” industry. The retailer took legal action against 90 bad actors in 2022, and as of May 2023 it had acted against another 94 this year. Amazon based its newest strategy on learnings from previous efforts, partnerships with other organizations and prior enforcement actions.

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Yoox Net-a-Porter’s APAC GM talks tech, loyalty and luxury spending

Inside Retail

We speak with Yoox Net-a-Porter’s APAC general manager Natalie Lee about the resilience of luxury spending amidst an economic downturn, the importance of localisation, personalisation and incredible customer service, and how the company is using technology to improve the way it operates. Inside Retail : Many people are reining in their spending due to the rising cost of living, but luxury retail seems to be booming.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Too many major retailers are investing in digital technology solutions that they lack the resources to deploy properly, effectively squandering an opportunity to win competitive advantage, says a 25-year veteran of the technology space. Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors.

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Store brands, remote shoppers, and AR - Weekly Snacks #58

Tokinomo

Campaign corner Good game. Coca-Cola and League of Legends are partnering up to create a unique beverage flavor designed for gamers. The partnership aims to tap into the growing popularity of esports and gaming culture. Coca-Cola plans to develop a new drink called " Coca-Cola GG ," with the "GG" representing the gaming term "good game." The flavor is expected to provide gamers with a refreshing and energizing experience.

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L&G calls for a re-imagining of UK High Streets: Let’s think local

Retail Focus

According to the latest Legal & General’s Rebuilding Britain Index (RBI), only two-in-five people (42%) in the UK rate their local high street as good or very good. In fact, when factoring in the quality of local shops, cafes, eateries, banks, Post Offices and other amenities, London is the only region across the UK where more than half of residents (58%) were positive about their high street.

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Cost-effective in-store marketing solutions for smaller brands

Tokinomo

Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetting about the store. While it is necessary to focus on creating immersive, digital experiences, shoppers are coming to the store prepared for a purchase and it is your biggest opportunity to convince them to choose your product.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Americans get a little more relief from high prices

Retail Wire

Consumer prices increased four percent year-over-year in May, the eleventh straight month that inflation has moderated, according to Labor Department data. Gas and grocery prices declined in May from the previous month, giving Americans some financial breathing room. When Will Inflation End?

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The North Face expands into Tasmania, opening Hobart store

Inside Retail

The North Face has increased its Australian footprint, opening a concept store in Hobart, Tasmania. This is The North Face’s 10th store in the country, located on Liverpool Street. The company says the store’s design was inspired by Tasmania’s rocky mountains, alpine ranges, and temperate rainforesto enticecing customers to explore the region’s vast and intriguing setting.

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Excel vs Pricing Software—What’s Best for Your Business?

Wiser

For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have long been the go-to tool for this task, but as companies grow and their pricing needs become more complex, it can be difficult to keep up with changes in pricing using Excel alone. The fact is that this method can be time-consuming, and manual data entry creates more opportunities for errors.

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Park Ridge Town Centre sold for $86 million

Inside Retail

A private investor has acquired Brisbane’s Park Ridge Town Centre for $86 million, highlighting the ongoing “appeal” of assets underwritten by non-discretionary retail. The centre spans 14,300sqm, is anchored by Woolworths and Coles supermarkets and accommodates 31 specialty tenancies, including KFC and Ampol. The development was acquired by Perth-based private investors RG Property in 2012 which undertook a major extension to include fuel pad sites, fast food outlets and added a supermarket.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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IKEA trains call center workers to become interior design advisors

Retail Wire

IKEA has expanded its interior design services and is training call center workers as interior design advisors. Sales by phone or videos of IKEA’s products account for 3.3 percent of its sales in 2022. The retailer is looking to upskill its workers as it uses artificial intelligence technology to handle more mundane customer inquiries.

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The Shapes United founder on bringing adaptive clothing into the mainstream

Inside Retail

In the emerging adaptive clothing marketplace, The Shapes United is at the cutting edge when it comes to product innovation. Founded by fashion designer Penny Weber, the brand – which offers adaptive and sensory options for people of all shapes, sizes, needs and abilities – has recently added a “seated jeans” range to its collection. The first of its kind in Australia, the jeans are specifically designed for people who use a wheelchair, or who spend most of their time sitting down.

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Walmart looks to out-deliver the competition

Retail Wire

Walmart is looking to automate the fulfillment of online orders from its vast network of local stores. The retailer finds that more customers are choosing home delivery or pickup at stores as it improves its fulfillment operations.

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Macca’s, Peter Alexander unveil latest sleepwear collab

Inside Retail

McDonald’s and Aussie sleepwear brand, Peter Alexander, have united in a second collaboration; the limited edition sleepwear range launches today. The collection features 13 exclusive prints inspired by Macca’s iconic burgers, fries and quirky McDonaldland characters, including Ronald McDonald, Hamburglar and Grimace. There are 37 sleepwear pieces, including for the first time a Macca’s doggy jumper.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Americans get a little more relief from high prices

Retail Wire

Consumer prices increased four percent year-over-year in May, the eleventh straight month that inflation has moderated, according to Labor Department data. Gas and grocery prices declined in May from the previous month, giving Americans some financial breathing room.

Consumer 130
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Westfield is handing over the keys to San Francisco Centre mall

Retail Dive

Following Nordstrom’s plan to exit, and as part of its own plans to reduce its U.S. holdings, Westfield will transfer the property to its lender.

Planning 124
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Retail media network ad sales expected to surpass TV’s by 2028

Retail Wire

Retail advertising and media network ad sales are expected to grow 9.9 percent to $125.7 billion this year, according to a GroupM report. The report projects retail media revenues will surpass television ad revenues by 2028.

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Unleash the Power of Cisco DNA Center on AWS

Cisco Retail

Cisco’s partnership with Amazon Web Services (AWS) empowers customers and partners to leverage the agility and scalability of the cloud by running Cisco DNA Center on AWS.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Revenge spending may be petering out

Retail Wire

Americans have spent big on recreational activities and vacations over the past two years as they sought to make up for lost experiences during the novel coronavirus pandemic. Signs are now pointing to a slowdown as consumers move away from “revenge spending” and return to more normal activities in the face of inflation.

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Simplifying Experiences with a Platform Approach to SASE

Cisco Retail

At Cisco Live in Las Vegas, we shared some exciting news and announcements about what Cisco is doing to lay the groundwork to be the connectivity and security provider for the world.

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FTC seeks to block Microsoft’s deal to acquire Activision

Retail Wire

The Federal Trade Commission (FTC) has sought a restraining order to prevent Microsoft from closing on its $69 billion deal to acquire Activision Blizzard. The federal watchdog said that Microsoft would be able to keep competitors from accessing Activision Blizzard’s video games should the deal go forward.

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What are Stockouts? (+ How to Prevent Out of Stocks in 2023)

Shopify

Stockouts, also known as out-of-stocks, are the most frustrating experiences for online and in-store shoppers. Learn how to prevent them and keep customers happy in this article.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Moomins to try and replicate global success in the U.S.

Retail Wire

Barnes & Noble has struck up a partnership with Characters Oy Ltd., which controls the Moomins book and products franchise. Moomins is popular across much of the world but is new to the U.S. “I don’t know why the United States doesn’t know the Moomins as the rest of the world does.

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Instant Pot parent company files for Chapter 11 bankruptcy

Retail Dive

The Illinois-based company owes tens of millions to suppliers, but plans to stay in business, according to federal court filings.

Planning 110
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IKEA trains call center workers to become interior design advisors

Retail Wire

IKEA has expanded its interior design services and is training call center workers as interior design advisors. Sales by phone or videos of IKEA’s products account for 3.3 percent of its sales in 2022. The retailer is looking to upskill its workers as it uses artificial intelligence technology to handle more mundane customer inquiries.

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Kim Kardashian brings poolside vibes to SKIMS swimwear pop-up at Selfridges

Dezeen

A three-tiered diving board stands next to a metallic palm tree inside this pop-up shop that designer Willo Perron has created for Kim Kardashian 's lingerie brand SKIMS in London. The brand's first physical retail space in the UK, at the Selfridges department store in London, follows the same formula as its debut shop in Paris. Here, surfaces were coated in panels of glossy plastic with gentle thermoformed curves to suggest the shape of the human body.

ATS 90
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio