Revenge spending may be petering out

June 13, 2023

Americans have spent big on recreational activities and vacations over the past two years as they sought to make up for lost experiences during the novel coronavirus pandemic. Signs are now pointing to a slowdown as consumers move away from “revenge spending” and return to more normal activities in the face of inflation.

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Bass Pro Shops CEO Focuses on Affordability Amid Inflation

In response to the persistent inflation affecting the economy, Johnny Morris, the founder and CEO of Bass Pro Shops, has reaffirmed the brand’s commitment to affordability. With inflation currently at 3.4%, above the Federal Reserve’s 2% target, Morris acknowledged the reality of rising costs and emphasized that the hunting, fishing, and outdoor sporting brand will maintain its focus on delivering value to its customers.