The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction
Retail TouchPoints
FEBRUARY 5, 2025
As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age when shoppers are armed with more information and higher expectations, understanding how pricing is perceived isnt just helpful – its critical. HappyOrNots October 2024 report, Retails Biggest CX Trends in 2024 , sheds light on a growing issue for retailers: customer dissatisfaction with pricing.
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