The role of in-store media channels for omnichannel shopper engagement
Inside Retail
JUNE 25, 2022
Omnichannel shoppers are here to stay. According to Natalie Berg , co-author of the book Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce, “very few people exclusively shop online or only in stores. They marry the best of both worlds”. Today’s shopper is omnichannel. Omnichannel shoppers can be defined as those who use a combination of offline and online channels throughout their shopper journey, from initial purchase consideration to the checkout. .
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