Sat.Jun 25, 2022

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The role of in-store media channels for omnichannel shopper engagement

Inside Retail

Omnichannel shoppers are here to stay. According to Natalie Berg , co-author of the book Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce, “very few people exclusively shop online or only in stores. They marry the best of both worlds”. Today’s shopper is omnichannel. Omnichannel shoppers can be defined as those who use a combination of offline and online channels throughout their shopper journey, from initial purchase consideration to the checkout. .

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10 Ways to Take Your Current Marketing Plan to the Next Level

Small Biz Trends

If you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community can help you take your current marketing plan to the next level. Step Up Your SEO with Featured Snippets. Most businesses already have an SEO strategy.

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Best Therapy

LS Retail

©2022 Laurel J. Delaney. All rights reserved. "Kittens are the best therapy." – Beth Ostrosky Stern.

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The Latest Micro Business and Women-Owned Business Grants

Small Biz Trends

Most businesses have faced hardships over the past few years. But micro-businesses and those owned by women and minority entrepreneurs have been especially impacted. The Latest Micro Business and Women-Owned Business Grants. Small business grants can combat some of those additional challenges. Here are some current opportunities for women, micro-businesses, and others in communities across the U.S.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Attend Digital Summit Portland 2022 for the Latest Cutting-Edge Marketing

Small Biz Trends

Today marketing covers a wide range of channels both in the digital and analog world. If you are not up to date with the latest cutting-edge marketing, you are playing catch up. Digital Summit Portland 2022 is going to be showcasing strategies and tactics along with actionable tips and insights to positively impact your small business marketing. There will be more than 30 in-depth, digital marketing sessions with a keynote from Salesforce’s Global Growth Evangelist, Tiffani Bova as well as

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10 Online Business for Sale in June

Small Biz Trends

The economy being what it is, having multiple streams of revenue is a great way to deal with the record-high inflation. And one of the best ways of doing this is with an online business. An online business allows you to run your operation from anywhere while acquiring a global customer base. The online businesses that are for sale this month include several different industries, which shows the diversity available in online businesses.