How Purple Transformed the In-Store Experience, From Render to Reality
Retail TouchPoints
JULY 12, 2023
Brands and retailers frequently partner with design strategy firms and tech integrators to bring new store concepts to life. But what does meaningful collaboration look like, especially as budgets and priorities shift? For Purple’s Senior Director of Retail Environments, Cindy Speters, it means “being honest, almost to the point of pain.” And that honesty is critical for Speters, especially as she considers the scale and cost of new projects.
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