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Analysis: The rise of the purposeful consumer

Inside Retail

Consumers are shopping with purpose, and consumers are shopping for purpose. Shopping with purpose. How consumers shop has radically changed and effective targeting in retail means coming to grips with the detail of those changes. Consumers are engaging in more deliberate shopping behaviour. Shopping for purpose.

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Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Inside Retail

It recently introduced a brand new store format, with its first flagship store in Selangor, Malaysia. The 684.6sqm retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam. Miniso 3.0, Miniso 3.0,