How retailers can capture the Millennial market in a cost-of-living crisis
Inside Retail
SEPTEMBER 6, 2023
And the latest global research from ESW shows that 73 per cent of Millennial shoppers plan to spend the same or more online this year, making this generation the leader in global e-commerce spending. So how can retailers capitalise on the Millennial market and what drives this generation’s interests? And, why wouldn’t they?
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