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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must evolve and adjust their strategies in completely new ways. Take for instance insights into where else they frequently shop. Inform Customers About Product or Service Offerings. Just how can they do that?

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

Today, customers aren’t choosing between shopping online or in-store; 75 per cent of consumers rely on both physical and digital touchpoints throughout their buying journey. Physical locations can boost online sales through the halo effect, where local online sales increase around a new store opening. Are returns free?

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mPOS – bringing back the human touch to in-store shopping

I Vend

Retailers who want to set themselves apart are integrating more human and personal touchpoints into the shopping experience, increasing engagement, loyalty and sales. Yet in fact, the backlash to lockdown is that many of the consumers who were forced online are now desperate to get back to human-based and personal shopping.

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The Future of Retail and AI

Retail TouchPoints

In fact, it’s evolved from a futuristic sci-fi concept to a safe option for shoppers to do their daily grocery shopping. As a result, retailers had to move quickly to implement social distancing mandates in stores to make their customers feel as safe as possible while shopping.

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Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

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