Remove Customer Experience Remove Promotions Remove Shopping Remove Social Commerce
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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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Europe’s Premier Invitation-only Event for Senior Customer Experience Leaders in Retail

Retail Focus

The 11 th year of the CX Retail Exchange , 11-12 July 2023, will invite senior customer experience leaders in retail to the Hilton, Syon Park, to explore the biggest challenges and solutions in the industry. 5 stars!” To secure your place at the CX Retail Exchange 2023, request an invitation or visit our site.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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The four trends defining online retail in 2024

Inside Retail

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Without foot traffic, social platforms saw brands offer delivery (with and without third-party delivery vendors), livestream shopping experiences and more ways to pay online. Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey.