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What You Need to Know About Transforming Online Return Churn

Retail TouchPoints

For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that, according to a recent U.S. Consumer Study , 85% of consumers check a company’s returns policy before even making a purchase when shopping online, and 68% of U.S. consumers and retain repeat customers.

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Kirkland’s Promotes COO to CEO Post

Retail TouchPoints

has promoted Amy Sullivan to CEO, effective February 4, 2024. “She brought a wealth of experience and insight that proved invaluable in navigating the company through challenging times,” he added. Home decor and furniture retailer Kirkland’s, Inc. , Wilson Orr, Chairman of Kirkland’s Home in a statement.

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Retailers can’t afford to discount the customer experience this December

Inside Retail

Great to have the dollars ringing in the registers, but what is the impact of the chaotic and, for so many, frustrating, mega event on customer experience? This event is really shopping for the intrepid and for most, even with the reward of bargain gifts for the festive season, not a pleasant let alone fun experience.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

Ecommerce returns are the new reality for retailers, but their rapid rise doesn’t have to crush conversion rates and profitability. Consider how returns are central to the customer experience and can create a competitive advantage, differentiate a brand and increase customer lifetime value.

Returns 312
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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). And while establishing customer-friendly return policies might encourage shoppers to return more items, the payoff comes with higher levels of shopper loyalty.

Returns 289
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WAG Boosted Revenue 30%, AOV 10% With Trial of Personalized, Intent-Based Promotions

Retail TouchPoints

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.