Inside Retail

FEBRUARY 3, 2025

The Adore store experience Jars of Tim Tams and free samples with purchase are a staple in the new stores, a nod to the beauty retailers signature perks, but the in-store customer experience will offer much more than a brief sugar rush.

Marketing

Retail TouchPoints

JANUARY 29, 2025

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. The ability to strategically allocate limited content customization budgets can be the difference between gaining a competitive edge and falling behind.

Customer Experience

Inside Retail

APRIL 28, 2025

Retail media allows brands to target shoppers at or near the point of purchase, leveraging a retailers first-party data to deliver relevant, conversion-focused marketing. Your marketing and category teams may find themselves juggling media sales and execution alongside their day jobs, so they are going to need extra resources.

Marketing

Small Biz Trends

JUNE 28, 2025

Future Trends: Continuous advancements in AI will further refine personalized shopping experiences and predictive analytics, ensuring small businesses remain competitive in a rapidly evolving market. Additionally, eCommerce platforms utilize machine learning algorithms to optimize marketing strategies.

Customer Experience

Small Biz Trends

JUNE 17, 2025

Key Takeaways Understand the Customer Journey: The customer experience encompasses all interactions throughout the buying journey, influencing perceptions and brand loyalty at each phase: awareness, consideration, and decision. Positive experiences can lead to repeat business, word-of-mouth referrals, and increased revenue.

Customer Experience

Small Biz Trends

JULY 14, 2025

Key Takeaways Store Layout Significance: The design of a store layout is crucial for shaping the customer shopping experience and influencing purchasing decisions. Types of Layouts: Different layouts, such as Grid, Free-Flow, Racetrack, and Boutique, cater to varying retail strategies and target customer behaviors.

Store Layout

Retail Focus

JULY 2, 2025

Europe’s leading sofa retailer, Poltronesofà, is close to completing a £57 million transformation of 96 UK stores as the company offers UK customers an unmatched choice of ranges and fabrics and an enhanced in-store experience. This significant investment – in product, stores and staff – shows us delivering on those promises.”

Marketing

Retail TouchPoints

JANUARY 13, 2025

Search has been especially impacted, with generative AI models, catalog enrichment, reasoning and embedded text supporting a much richer and more personalized experience where shoppers can find exactly what theyre looking for. Physics AI and the Opportunity for Global Supply Chains John Furner, President and CEO of Walmart U.S. ,

Customer Experience

Retail TouchPoints

JULY 17, 2025

Retail marketers, however, already have the holiday season on their minds, and summer is a great time to begin holiday prep – including connecting with your legal and compliance colleagues to make sure your mobile marketing program is holiday-ready. Mobile text marketers that want to send to U.S.-based

Marketing

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Customer Experience

Retail TouchPoints

MAY 6, 2025

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

Marketing

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Keep the experience going when the event ends.

Consumer

Retail TouchPoints

JANUARY 16, 2025

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. Customer Experience Index (CX Index ) rankings , only 3% of companies are currently customer-obsessed and put their customers needs front and center.

Customer Experience

Small Biz Trends

JUNE 18, 2025

Key Takeaways Holistic Customer Experience: Retail customer experience comprises all interactions, from storefronts to post-purchase, fundamentally influencing customer perceptions and loyalty. In today’s fast-paced retail world, creating an unforgettable customer experience is crucial.

Customer Experience

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. Amanda Spencer is a global leader who is passionate about driving retail growth and innovation and understanding customer needs. She has a diverse background spanning marketing, partnerships and business development for both the tech and consumer industries.

Social Commerce

Small Biz Trends

JULY 2, 2025

Sponsored Post Key Takeaways Definition and Importance: Humanizing customer experience involves creating personal connections through empathy and understanding, which is vital for building strong relationships in small businesses. That’s the essence of humanizing interactions—making customers feel valued and understood.

Customer Experience

Retail TouchPoints

DECEMBER 3, 2024

Some of the biggest changes over the past six decades have revolved around what brick-and-mortar retail means to customers, as well as a lot of customers going the digital route for shopping. We can find out what selling knowledge we need to provide our employees with in order to educate the customer. Are there great co-tenants?

Shopping

Retail TouchPoints

FEBRUARY 7, 2025

These two realities are converging and inspiring manufacturers, wholesalers and mass marketplaces alike to modernize their tech stacks and implement more robust customer experiences that are more aligned with modern B2C behaviors. Want to learn more?

Payment Services

Retail TouchPoints

DECEMBER 17, 2024

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

Fulfillment

Retail TouchPoints

JANUARY 23, 2025

Not only do they want the best prices, but they also have no patience for stores that are constantly disorganized, out of stock and that deliver poor customer service. We have seen Shein and Temu capture market share as consumers choose to shop online to save time, money and avoid frustration, Weinswig added.

Customer Experience

Inside Retail

MAY 5, 2025

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. Effective techniques to drive loyalty in 2025 Over the past few years, True Religion has grown exponentially, and marketing has played a pivotal role in the brands transformation, DArcy explained.

Social Commerce

Small Biz Trends

JULY 13, 2025

Key Takeaways Omnichannel Integration: Utilize various platforms for a cohesive customer experience, embracing social media to connect with your audience effectively. Consistency is Key: Maintain a consistent brand voice and storytelling approach across all channels to build stronger customer relationships and loyalty.

Marketing

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Even so, retailers offering a strong value proposition and attractive shopping experience are gaining steadfast shoppers.

Marketing

Retail TouchPoints

DECEMBER 26, 2024

Grocery margins already are quite slim, and every item that customers choose to purchase elsewhere is a missed opportunity. What can grocery leaders do to recapture some of their lost market share? One technology solution that enriches customer experience is self-checkout. Do they make shoppers feel welcome?

Grocer

Retail TouchPoints

APRIL 2, 2025

Yet despite the digital deluge, one channel continues to surprise marketers with its ability to connect, resonate and engage. Blending Direct Mail with Digital The beauty of modern-day marketing is that its not about choosing one channel over another. You guessed it, mail. Its memorable, meaningful and often inspires action.

Marketing

Inside Retail

MARCH 26, 2025

After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.

Returns

Inside Retail

APRIL 15, 2025

In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. Here’s how.

Customer Experience

Inside Retail

JUNE 3, 2025

If there were a buzzword to capture the last twelve months in the retail industry, it would be customer experience (CX). The term neatly summarises a customers impression of a brand based on their interactions with a brand from first contact to post-purchase follow-up.

Customer Experience

Retail TouchPoints

FEBRUARY 25, 2025

Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects. This seamless data integration reduces costs and enhances customer service, supporting accurate, efficient order delivery.

Merchant Services

Retail TouchPoints

JANUARY 31, 2025

At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

Visual Merchandising

Retail TouchPoints

OCTOBER 27, 2024

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

Payment Services