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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. Merchants on Shopify POS can now design the in-store experiences that reflect their brand best without having to sacrifice reliability.”

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Despite Recent Bad Press, Self-Checkout is Here to Stay. Here’s Why.

Retail TouchPoints

This is the first part of our two-part series, “ From Self-Checkout to Just Walk Out: A Look at Autonomous Retail Experiences.” In part one we go beyond the headlines to uncover the reality of the self-checkout situation. Plus, despite all the vocal naysayers, many consumers actually like the technology.

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Redefining the Post-Checkout Moment to Build Shopper Loyalty

Retail TouchPoints

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We We were attracted because of their fraud offering and then we saw their checkout solution.” That’s about creating a delightful experience for shoppers.

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Information Overload: Don’t Let Self-Checkouts Become a Chokepoint

Retail TouchPoints

For retailers, self-checkout is something of a double-edged sword. There’s no doubt the technology can bring tremendous benefits, such as allowing more customers to pay at the same time, thus reducing wait times without having to staff additional cashier stations. It’s a rigorous, complicated and lengthy process.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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Why many retailers are failing to deliver an excellent customer experience

Inside Retail

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. link] That means making your website navigation as easy as possible, and the checkout as simple as possible.