article thumbnail

3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These effects are another immediate example of the incredible benefits augmented reality provides retail marketers. Your advertising creative needs to give your audience — in this case your target customers — something they find valuable. And now more than ever, the experiences they crave are found within augmented reality.

article thumbnail

Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index.

article thumbnail

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

This data-driven approach to personalization is especially important for local and regional retailers that are fighting an uphill battle against larger retail corporations like Walmart, Amazon or Target. Raman began his career working on the Human Genome Project at the Dept.

Marketing 218
article thumbnail

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

article thumbnail

Forever 21 Selects Amperity to enrich offline and online customer experience

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

article thumbnail

Top Retail Marketing Tools to Boost Your Business

Rain Pros

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.