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It’s not e-commerce anymore – it’s just commerce

Inside Retail

Brands have started to scale their size and appeal impressively by leveraging e-commerce to reach beyond their niche appeal to broader and more diverse customer groups. Secondly, having a strong e-commerce channel enables customers to find products online that they may have struggled to locate in-store.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. To accomplish this, operational models need to be adapted quickly.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout. For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Another of their best features is that they’re agile and allow retailers to try out new locations. So retailers can use pop-ups to validate a location, try out a new concept or for the release of a new product. Plenert: There are technical challenges that vary depending on the type of location. Another issue is permitting.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Hear how the retailer was able to fine-tune the search experience to drive discovery and conversions during a lunch-and-learn session on Nov. Reimagining and reconfiguring the physical store. 16 from 12:45 to 1:15 p.m. Join the discussion on Nov. 17 from 3 to 3:30 p.m. NFT, cryptocurrency and metaverse reality check.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Statista reported that there were 328,208 physical stores in 2020 in the US.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Versions of self-checkout are already in play for grocery, big box and a variety of other stores, mostly to reduce wait times at registers. Roaming checkout enables employees to take payments from shoppers from anywhere inside the store.