Remove Customer Experience Remove Home Furnishings Remove Marketing Remove Shopping
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Seamless Shopping Journeys Attract Today’s Home Furnishings Consumers

Storis

I found out that the shopping journey for buying furniture was very different than my normal mobile purchases of clothing or shoes. Even though my journey to find new sofas started with my normal shopping habit of browsing online, I knew this purchase was going to require more thorough research.

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How Ikea Australia plans to champion affordability and the shopping experience

Inside Retail

We take the responsibility as a retailer to maintain our product offer through these times and not pass on these costs to our customers where possible. In the property market, things are slowing for now, but the record shortage of rental properties will continue to drive prices up for tenants, particularly in our capital cities.

Planning 130
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IKEA Planning Studio Concept Heads West With Two Los Angeles Stores

Retail TouchPoints

IKEA will expand options for urban customers on the West Coast with two planning studios in the Los Angeles area set to open in spring 2022: one in Long Beach and a second in a yet-to-be-determined location. Shoppers will be able to book appointments with design specialists to help with both planning and ordering home furnishings.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

If brands want to be top of mind when it’s time for consumers to bring their Pinterest boards to life, they need to be equipped with fresh insights into the sentiment, buying intent, shopping behavior and product preferences of their target buying groups. So which categories will they shop for this year?

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Stimulus Checks Spur 5.3% Jump in January Retail Sales

Retail TouchPoints

Electronics and appliances as well as furniture and home furnishing stores both marked double-digit increases over the previous month. Online sales continued to track gains as well, growing another 11% in January as consumers continued to turn to digital channels in lieu of shopping in stores. These saw a 6.9%

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2024 Industry Trend Guide

Storis

So, buckle up, home furnishings retailers; we’re ready to accelerate. To accelerate, “the architectural makeup of retail systems must work in harmony across all platforms to accommodate customers. More than 50% of those surveyed plan or use Generative AI for designing digital ads, writing content, and personalizing marketing.

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NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

[But] siloed data is a huge issue to solve for here; 50% of our customers start their search online and then come into the stores. We’re navigating [putting] ads with the customer experience, but gently; [we want it to be] additive to the customer experience.” — Aaron Dunford, Sr.