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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Felton has worked for nearly 18 years in Amazon’s retail and operations finance leadership. Another company veteran, John Felton, will now lead the company’s operations.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

As Houle sets his sights on future growth and innovation, he shares an exclusive look into his priorities and perspectives on the changing retail landscape. Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. We need to be ready to adapt quickly and pivot our strategy as necessary.

Insiders

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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Marketing 265
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Personalization vs. Consistency in the Retail Customer Experience

Retalon

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.

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Retail appointments of the week

Inside Retail

“I think Doug will do great things for customers and employees alike, and I look forward to working with him in this leadership role,” said Amazon CEO Andy Jassy, who described him as a “unifier”, “highly curious” and “an avid learner”. He joined the senior leadership team in September 2020, and will report to Herrington in his new role.

Finance 130
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Getting Retail Website Localization Right the First Time

Retail TouchPoints

In recent months the global COVID-19 pandemic has had a huge impact in retail. In the UK, as reported in The Guardian , the number of visitors to UK retail destinations has dropped by 39%, while in the U.S. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis.